The trusted partner to the world’s most successful lotteries IGT is at the forefront of lottery transformation – delivering unparalleled player experiences and industry-leading innovation.
We partner with lotteries around the globe, applying our insights and research to deliver dynamic player journeys with seamless interaction across all devices, venues, and touchpoints.
With consumers more receptive than ever to new ways of engaging with lottery, we’re applying our unique lens as an operator-supplier to provide customers with a full spectrum of solutions that accelerate retail and digital transformation. Brightstarlottery.com
We partner with lotteries around the globe, applying our insights and research to deliver dynamic player journeys with seamless interaction across all devices, venues, and touchpoints.
With consumers more receptive than ever to new ways of engaging with lottery, we’re applying our unique lens as an operator-supplier to provide customers with a full spectrum of solutions that accelerate retail and digital transformation. Brightstarlottery.com
Articles from Public Gaming Magazine March/April 2025
Introducing IGT LotteryLink™, the award-winning solution that lets retailers quickly and easily sell lottery games in-lane on their own point-of-sale devices.
IGT LotteryLink™ clinched the title of Lottery Product of the Year at the prestigious 2025 International Gaming Awards in January, where it was recognized by judges for revolutionizing the way lottery tickets can be sold in stores.
LotteryLink solves an enormous need for the industry by enabling in-lane sales for both instant games and Quick Pick draw games without any point-of-sale programming. This innovative plug-in device offers unmatched ease of use and universal applicability for retailers and lotteries around the globe. Click to read the article
IGT LotteryLink™ clinched the title of Lottery Product of the Year at the prestigious 2025 International Gaming Awards in January, where it was recognized by judges for revolutionizing the way lottery tickets can be sold in stores.
LotteryLink solves an enormous need for the industry by enabling in-lane sales for both instant games and Quick Pick draw games without any point-of-sale programming. This innovative plug-in device offers unmatched ease of use and universal applicability for retailers and lotteries around the globe. Click to read the article
Now on the Menu: A Smarter way to Showcase Instant Games
Boost player engagement, instant ticket sales, and operational efficiency
with the new Digital Menu Board solution from IGT. This unique software solution is integrated with the lottery terminal application, making it easy for retailers to showcase their in-stock instant games and update their digital menu displays in real time
IGT’s solution to drive lottery point-of-sale digital displays marks a huge step forward for retailers. What sets it apart? For one, it uniquely provides cuttingedge integration with IGT’s lottery terminal application — ensuring that a retailer’s digital menu display reflects a store’s current instant ticket inventory. For another, it’s not hardware. The Digital Menu Board solution from IGT is software that works with just about any digital signage monitor on the market. Click here to read the article
with the new Digital Menu Board solution from IGT. This unique software solution is integrated with the lottery terminal application, making it easy for retailers to showcase their in-stock instant games and update their digital menu displays in real time
IGT’s solution to drive lottery point-of-sale digital displays marks a huge step forward for retailers. What sets it apart? For one, it uniquely provides cuttingedge integration with IGT’s lottery terminal application — ensuring that a retailer’s digital menu display reflects a store’s current instant ticket inventory. For another, it’s not hardware. The Digital Menu Board solution from IGT is software that works with just about any digital signage monitor on the market. Click here to read the article
Articles from Public Gaming Magazine January/February 2025
New Year’s Evolution |
|
What ideas and solutions can lotteries use to turn challenges into opportunities in the year ahead?
In a panel session at the recent World Lottery Summit, IGT’s Renato Ascoli, CEO Global Lottery, offered a perspective on how industry challenges can drive evolution and growth: A given challenge or disruption “can also be an opportunity,” he noted, “depending on how we react to it.” Certain challenges require industry-wide collaboration to develop a unified approach. For many others, lotteries can embrace solutions that are available now, whether to accelerate modernization and enhance their connection with players or more readily adapt to a shifting competitive landscape.
IGT takes the time to understand customers’ challenges and goals, and consistently seeks feedback to evolve the company’s products and services. This perspective, which informs IGT’s product roadmaps and significant R&D investments, is underpinned by consumer research, trend data, and IGT’s operator experience around the world.
“We set the bar high for our development teams in recent years,” noted Ascoli prior to the summit. Click here to read this article
In a panel session at the recent World Lottery Summit, IGT’s Renato Ascoli, CEO Global Lottery, offered a perspective on how industry challenges can drive evolution and growth: A given challenge or disruption “can also be an opportunity,” he noted, “depending on how we react to it.” Certain challenges require industry-wide collaboration to develop a unified approach. For many others, lotteries can embrace solutions that are available now, whether to accelerate modernization and enhance their connection with players or more readily adapt to a shifting competitive landscape.
IGT takes the time to understand customers’ challenges and goals, and consistently seeks feedback to evolve the company’s products and services. This perspective, which informs IGT’s product roadmaps and significant R&D investments, is underpinned by consumer research, trend data, and IGT’s operator experience around the world.
“We set the bar high for our development teams in recent years,” noted Ascoli prior to the summit. Click here to read this article
New IGT Research
What Drives Player Loyalty?
A new IGT report outlines best practices and actionable strategies to harness the power of loyalty programs.
|
As lotteries compete for entertainment dollars and adapt to changing consumer behaviors, loyalty programs offer a powerful tool for boosting engagement and driving sustainable revenue growth.
To gain a deeper understanding of what drives player loyalty and share the findings with the industry, IGT’s Global Marketing Insights team partnered with Russell Research in 2024 to invest in a seven-country thought leadership study with over 7,000 consumers, among the largest study the two organizations have fielded together. Surveying a general population of adult consumers, not morally opposed to playing lottery, a major piece of the study was dedicated to examining the benefits and perks of loyalty and membership programs that resonated most with lottery players. IGT and Russell associate researchers also executed extensive desk research to identify the best-practice loyalty programs among non-lottery consumer brands, as well as perform a complete audit of existing lottery loyalty programs worldwide. The insights revealed in the new report can help to inform lotteries’ strategies for player acquisition and retention, among other applications. Click to read more |
Articles from Public Gaming Magazine November/December 2024
Turning LVMs Into MVPs Part 3Introducing new analytics tools to support vending optimization – plus, the case for cashless.
In Case You Missed It Part 1 in this series explores how data and analysis from IGT’s national Retail Market Insights™ (RMI) database can be applied to drive LVM optimization, and how the company’s new Lottery Data Cloud brings more dimension to data for use by lotteries and retailers. (PGRI May/June 2024) Part 2 dives into optimizing the instant product and portfolio mix with space-to-sales analysis, approaches to keeping LVMs full and available, and Walmart’s end-to-end efforts to reduce out-of-stocks. (PGRI July/Aug 2024) |
Lottery vending machine (LVM) optimization is a powerful strategy lotteries can use right now to increase player convenience and ensure the most appealing products are available, ultimately driving engagement and play. Parts 1 and 2 in this series explored a gamut of tools and approaches to help lotteries make the most of their LVM networks. As revealed in the following pages, there’s even more happening now in the realm of analytics. “By leveraging IGT’s Lottery Data Cloud, our internal, cloud-based, advanced analytics platform, and augmenting that with the skill of our data scientists and analysts, we have developed some new-to-the-industry tools and services specifically to support LVM optimization,” says Paul Riley, IGT Vice President Retail Innovation and Partnerships. “We’re excited to share a look at what’s available and what’s on the horizon for use by lotteries and retailers.“
Click here to read this article |
IGT Animal Instinct
|
From the pig that provides the model for the ubiquitous piggy bank, to the dramatic elephant in an exotic jungle setting, animal characters and motifs are always popular favorites. Lotteries have recently experienced roaring success with the games Lucky Coins and Elephant King Jackpots, two creative new eInstants from IGT featuring animals, which offer opportunities for increasing player engagement, responsibly.
The first 30 days of sales for IGT’s Lucky Coins and Elephant King Jackpots surpassed the first 30 days of sales for any other eInstant title launched this year, and by a significant margin — roughly 106%. Animal Tamers It takes a talented village to create successful animal-themed games like these, including a producer; production artist; game artist; animator; game designer; prize structure mathematician; prototype engineer; client engineer; Game Logic Engine (GLE) engineer; audio designer; and QA engineer — all collaborating to develop the best experience for players. The game producer has an eye on the project from start to completion. As part of the development process, designated team members develop a theme, mechanic, and roadmap, and pitch it to the IGT content and studio directors. With approval from creative leadership, the team works on the concept, flow, artwork, development and play testing of the game, and quality assurance. CLICK HERE to read the entire article |
IGT - Full STEAM Ahead
Click here to read the entire article
Expansion of IGT’s flagship After School Advantage program continued this year, giving more students access to technology and encouraging interest in the fields of science, technology, engineering, arts, and mathematics (STEAM).
To help young people develop the knowledge and skills they’ll need for the jobs of tomorrow, IGT is committed to providing technology resources and promoting STEAM education. For more than 25 years, the company’s After School Advantage (ASA) program has advanced such educational opportunities through digital learning centers in communities where IGT operates. Each ASA digital learning center is completely unique, catering to the specific needs of the organization receiving the donation and the community it supports. Over the years, the program has provided significant learning resources to open up career paths and future opportunities for thousands of individuals.
Expansion of IGT’s flagship After School Advantage program continued this year, giving more students access to technology and encouraging interest in the fields of science, technology, engineering, arts, and mathematics (STEAM).
To help young people develop the knowledge and skills they’ll need for the jobs of tomorrow, IGT is committed to providing technology resources and promoting STEAM education. For more than 25 years, the company’s After School Advantage (ASA) program has advanced such educational opportunities through digital learning centers in communities where IGT operates. Each ASA digital learning center is completely unique, catering to the specific needs of the organization receiving the donation and the community it supports. Over the years, the program has provided significant learning resources to open up career paths and future opportunities for thousands of individuals.
Articles from Public Gaming Magazine September/October 2024
New IGT Research: Understanding Multi-Channel Players
|
CLICK Here to read
Do players’ perceptions of lottery differ by sales channel? A new IGT global study seeks to understand how and why Lotteries around the world are at varying stages in their ability to access and optimize all the available sales channels to sustainably grow returns for good causes. Yet, as lottery modernization continues, and despite regulatory obstacles to iLottery in some jurisdictions, it’s likely that most markets will eventually serve – and need to understand – multi-channel players. From mature multi-channel markets to nascent ones, the industry as a whole can benefit from insights on this developing player segment. What are the characteristics of multi-channel players? Why do some favor one channel versus another? What strategies could lotteries potentially pursue to encourage more cross-channel play. To serve this need, IGT set out to capture and convey a more detailed understanding of multi-channel players. The company’s Global Marketing Insights team partnered with Russell Research in 2024 to invest in a global thought leadership study, the largest study the two organizations have fielded together to date. Researchers surveyed a general population of adult consumers, not morally opposed to playing lottery, in seven countries: Australia, Canada, Czech Republic, Finland, Italy, Spain, and the U.S. Among other topics, the quantitative phase of the research explored general lottery playership behaviors, especially as they relate to the differences between retail-only and digital-only lottery purchasers and digital/multi-channel lottery purchasers. Special Report Preview A new IGT Special Report, based on the research, aims to offer a data-driven understanding of player interactions across the various lottery sales channels, to support lotteries in navigating their unique challenges. A link to the IGT Special Report can be found here. |
Articles from Public Gaming Magazine July/August 2024
Turning LVMs Into MVPs Part 2
What makes self-service a win for players, and how can effective execution make a difference?
LOTTERY LOVE: ALWAYS IN SEASON
|
Click here to read this article
Georgia, Kentucky, and Rhode Island Lotteries Catch Love Fever IGT debuted a fun new eInstant, Love Fever, in February 2024, full of love, surprises, and an array of prizes to warm players’ hearts year-round. Love Fever boasts a tumbler mechanic with an expanding board, sweet graphics, animations, wilds, instant wins, and multipliers. In the eInstant game, players collect clusters of matching love-filled symbols to win prizes. Players may find that the expander symbol expands the grid, making way for even bigger clusters and bigger prizes. Players who reveal three bonus symbols can trigger the “LoveStruck Bonus,” with even more chances to get hearts racing and win rewards. IGT’s Love Fever game successfully anticipated player preferences. “We hadn’t previously offered a love-and-romancethemed game,” said IGT Game Studio Game Producer Georgina Sallis. “The female demographic is a major player group, and I felt this was a game that this audience would enjoy.” Cute Creative Sallis had fun deciding what the engaging game symbols would be, like the lock and key, halo heart, and devil heart. “To determine a really clear visual hierarchy of value, where all the symbols are very lovely,” she recommended that the highest-value symbol should be the most luxurious and feature the most gold, and the lesser-value-ones could be cute items like the strawberry. Passionate about Promotions IGT’s Player Marketing team was excited to help the Georgia, Kentucky, and Rhode Island Lotteries launch, market, and create awareness for IGT’s new Love Fever eInstant game to new and returning players. Fun promotions showcasing many engaging facets of iLottery leveraged seasonality, playing an important part of these successful Lotteries’ marketing calendars. Click here to read this article |
Public Gaming Magazine May/June 2024
Turning LVM's Into MVP's
Click here to read this article. With more data — and a new, advanced analytics technology platform to analyze lottery vending machine metrics — come new insights to maximize performance.
The National Retail Federation’s predictions for 2024 foresee ongoing changes to the instore environment, whether retailers will be investing in technologies to provide shoppers with more personalization, or revamping stores to align with the experiences consumers want. Yet even as the retail landscape shifts, when it comes to lottery sales, one of the reliable constants is still self-service vending. “Self-service remains important to lottery retailers, relevant to players, and holds significant untapped opportunity for lotteries,” says IGT’s Paul Riley, VP Retail Innovation and Partnerships. ”Retailers’ hierarchy of needs starts with data, data, data – it's the lifeblood of retail. Lottery vending machines (LVMs) are just one of the areas where we can offer lotteries access to more performance data than ever, and dimensionalize it with new analytics capabilities,” he explains. “We’re working collaboratively with lotteries and their retailer partners to apply the data and insights to scope the opportunities and help determine how to deploy optimally.” Optimizing LVMs can improve player convenience, help lotteries connect with new players, and ensure that the lottery products consumers find most appealing are available to them, all of which drive sustainable growth. CLICK HERE TO READ
The National Retail Federation’s predictions for 2024 foresee ongoing changes to the instore environment, whether retailers will be investing in technologies to provide shoppers with more personalization, or revamping stores to align with the experiences consumers want. Yet even as the retail landscape shifts, when it comes to lottery sales, one of the reliable constants is still self-service vending. “Self-service remains important to lottery retailers, relevant to players, and holds significant untapped opportunity for lotteries,” says IGT’s Paul Riley, VP Retail Innovation and Partnerships. ”Retailers’ hierarchy of needs starts with data, data, data – it's the lifeblood of retail. Lottery vending machines (LVMs) are just one of the areas where we can offer lotteries access to more performance data than ever, and dimensionalize it with new analytics capabilities,” he explains. “We’re working collaboratively with lotteries and their retailer partners to apply the data and insights to scope the opportunities and help determine how to deploy optimally.” Optimizing LVMs can improve player convenience, help lotteries connect with new players, and ensure that the lottery products consumers find most appealing are available to them, all of which drive sustainable growth. CLICK HERE TO READ
Public Gaming Magazine March/April 2024
A Global View on Lottery Growth Opportunities
|
|
Click here to read the Report
5 Future Forward Trends Driving Lottery Growth A 2024 SPECIAL REPORT
Read the entire article
It’s hard to believe that a little more than a year ago most of the world had never heard of an AI tool called “Chat GPT” — let alone been inundated with commentary and predictions about the much wider realm of generative artificial intelligence. Yet, in less than a week, this one tool went from zero to 1 million users and dominated tech headlines throughout 2023.
That explosion of attention, seemingly out of nowhere, is just another example of how head-spinningly fast changes in the technology landscape can be, impacting consumers and, often by extension, the lottery business.
Looking ahead to spot such seismic changes on the horizon is one of the reasons why IGT continues to invest in consumer trend research, partnering with globally recognized firms such as UK-based Foresight Factory to regularly publish Special Reports such as 2024’s “5 Future Forward Trends Driving Lottery Growth.”
Observed Michelle Carney, IGT Vice President Global Lottery Marketing, “Not only do many of the learnings help to shape IGT’s product plans, sharing them externally is in line with our longstanding commitment to support responsible growth for customers and the industry. Hopefully these efforts provide some ideas for lotteries’ consideration or serve as a heads-up on shifts that many of us have no way of detecting from our everyday lines of sight.”
Read the entire article
It’s hard to believe that a little more than a year ago most of the world had never heard of an AI tool called “Chat GPT” — let alone been inundated with commentary and predictions about the much wider realm of generative artificial intelligence. Yet, in less than a week, this one tool went from zero to 1 million users and dominated tech headlines throughout 2023.
That explosion of attention, seemingly out of nowhere, is just another example of how head-spinningly fast changes in the technology landscape can be, impacting consumers and, often by extension, the lottery business.
Looking ahead to spot such seismic changes on the horizon is one of the reasons why IGT continues to invest in consumer trend research, partnering with globally recognized firms such as UK-based Foresight Factory to regularly publish Special Reports such as 2024’s “5 Future Forward Trends Driving Lottery Growth.”
Observed Michelle Carney, IGT Vice President Global Lottery Marketing, “Not only do many of the learnings help to shape IGT’s product plans, sharing them externally is in line with our longstanding commitment to support responsible growth for customers and the industry. Hopefully these efforts provide some ideas for lotteries’ consideration or serve as a heads-up on shifts that many of us have no way of detecting from our everyday lines of sight.”
Read the entire article
Helping Lotteries Globally Generate and Thrive
|
READ ENTIRE ARTICLE HERE
A Chat with IGT’s Karri Paavilainen Lotteries are more receptive than ever to new ways of engaging with lottery products. IGT applies its lens as an operator and supplier to provide customers with a full spectrum of solutions, accelerating retail and digital innovation. Karri Paavilainen, IGT Vice President iLottery Products and Services, is a familiar face at industry events as a subject matter expert, speaker, and participant in roundtable discussions, recognized for his expertise in lottery digital transformation and outstanding customer relationship management. He is described as an excellent thinker, respected by customers and colleagues, with the ability to generate consensus and a dedication to leading by example. Known for his precision and meticulous organizational skills, Karri has established a strong record of collaborating with lotteries to develop the digital channel, resulting in double-digit growth across IGT’s iLottery customers. Here, Karri shares news about his latest role at IGT, and describes how lottery continues to evolve to meet today’s customer needs. For those who might not yet know you, can you please share a little about your background and how you came to be at IGT? Currently as a Vice President at IGT, I am responsible for products, platforms, and services for our core iLottery offering. My prior responsibility was focused on leading Player Marketing Services, delivering B-to-C marketing as a service to our customers. I have now been with IGT for a decade. Prior to joining IGT, I worked with Veikkaus, the Finnish national lottery and sports betting operator, for eight years. What are you rolling up your sleeves to tackle this year? I will continue collaborating closely with IGT’s customers to understand how we could better create solutions to fulfill evolving operator and player needs, including my now expanded scope of accountability for platforms and products alongside services. READ ENTIRE ARTICLE HERE |
LONDON CALLING: GREETINGS FROM THE 2024 MARKETING SEMINAR
READ ENTIRE ARTICLE HERE
IGT joined other digital, advertising, marketing, product, and brand professionals recently at the Shaw Theater at London’s Pullman Hotel to experience two days of compelling panels and presentations at the 2024 Marketing Seminar, presented by the European Lotteries (EL) and World Lottery Association (WLA).
The 2024 edition of the seminar explored the fundamentals of digital marketing, its significance in today’s lottery world, and the key strategies that drive its success. It was a doubly exciting time to be in London, as the seminar coincided with the ICE conference – in fact, the final visit of the ICE event to London, prior to kicking off a new ICE residency in Barcelona in 2025.
BRICKS TO CLICKS
On February 5, Day One of the EL/WLA Seminar, IGT’s Ewa Ulicz, Marketing and Product Development Director,
and Sebastian Meitz, iLottery Account Development Director, delivered an engaging presentation about IGT’s impact, titled “From Bricks to Clicks and Back
in Totalizator Sportowy’s Omnichannel Mastery.” Ulicz noted that she was “excited to share how our customer Totalizator Sportowy embraced IGT’s omnichannel concept, putting players in Poland at the center of a digitalized retail experience.” Growing Opportunity
The team described how Totalizator Sportowy met the challenge of developing its iLottery offerings in 2019 and 2020, when sales were primarily made up of digital draw-based games. They shared how Totalizator Sportowy enhanced its number of active players, grew digital draw-based game sales, and significantly increased revenue overall by adding eInstants into the mix in late 2020, leading to impressive, consistent growth from 2021 into 2022. In 2023, IGT and Totalizator Sportowy strategized to design an omnichannel campaign to further engage players and grow sales. READ ENTIRE ARTICLE HERE
Public Gaming Magazine January/February 2024
Security as a Process
An advanced, holistic view of security underpins IGT’s patented NextGen instant ticket security system. Here’s a closer look at how this innovative process was designed to uniquely support lotteries’ core value of game integrity. PLEASE CLICK HERE TO READ
“The mantra of any good security engineer is: ‘Security is not a product, but a process,’” observed world-renowned security technologist Bruce Schneier. “It’s more than designing strong cryptography into a system; it’s designing the entire system such that all security measures, including cryptography, work together.” The distinction between the two approaches is important, especially given that instant games are inherently complex creations themselves — involving multiple disciplines as they advance through design, printing, and the distribution of tickets to their final sale to a player. Recognizing several years ago that the system for producing instants was ripe for total reimagining, IGT invested in designing a revolutionary, patented new security system, NextGen, in which all the aspects, including stateof-the-art cryptography, work together. By virtue of IGT’s process-oriented approach, NextGen provides the highest levels of security and unprecedented transparency throughout the instant ticket development and manufacturing process. It is now used to generate secure instant games for IGT customers worldwide. Keith Cash, IGT Vice President Global Instant Ticket Services, discussed the features and advantages of NextGen:
“The mantra of any good security engineer is: ‘Security is not a product, but a process,’” observed world-renowned security technologist Bruce Schneier. “It’s more than designing strong cryptography into a system; it’s designing the entire system such that all security measures, including cryptography, work together.” The distinction between the two approaches is important, especially given that instant games are inherently complex creations themselves — involving multiple disciplines as they advance through design, printing, and the distribution of tickets to their final sale to a player. Recognizing several years ago that the system for producing instants was ripe for total reimagining, IGT invested in designing a revolutionary, patented new security system, NextGen, in which all the aspects, including stateof-the-art cryptography, work together. By virtue of IGT’s process-oriented approach, NextGen provides the highest levels of security and unprecedented transparency throughout the instant ticket development and manufacturing process. It is now used to generate secure instant games for IGT customers worldwide. Keith Cash, IGT Vice President Global Instant Ticket Services, discussed the features and advantages of NextGen:
Public Gaming Magazine November/December 2023
PGRI Interviews Brian Blake, Vice President of Diversity, Equity and Inclusion
|
PGRI INTRODUCTION: Following a successful tenure leading Diversity and Inclusion for the National Hockey League (NHL), Brian Blake joined IGT in the spring of 2023 to run the company’s Office of Diversity, Equity, and Inclusion (DEI), dedicated to ensuring all IGT employees enjoy a diverse, equitable and inclusive working environment. In his three and a half years at the NHL, Brian launched the organization’s first immersive-inclusion learning experience, which was delivered to all full-time employees including the league’s commissioner and senior executive team. He led and facilitated the NHL’s internal inclusion steering committee, multiple enterprise-wide town halls on topics such as inclusion and social justice, and the creation of the organization’s first Diversity and Inclusion Groups. Prior to the NHL, Brian was instrumental in reenergizing DEI and learning-and-organizational development solutions at U.S.-based media company Turner (now Warner Bros. Discovery). He also served as a senior career management consultant and organizational development consultant for organizations including JPMorgan Chase and Citizens Financial Group. Brian holds a bachelor’s degree in arts, political science, and philosophy from New York University, and a Juris Doctor from the Benjamin N. Cardozo School of Law, in New York
|
Taking Versatility to the Max
Lotteries have an opportunity as never before to meet a wide range of operational and player needs. Here’s how.
|
One quality has been hailed as a superpower in everything from business leadership to personal fitness to architectural design: “Flexibility,” said basketball great John Wooden, “is the key to stability.”
|
Elevating Play with Multidimensional, Omnichannel Games
|
Bringing a retail brand to life online, and vice versa, gives players an intuitive, interactive, multidimensional experience that modernizes lottery for an evolving audience of players and drives engagement to support ongoing industry growth.
|
Public Gaming Magazine September/October 2023
Reliability in a Changing Retail Landscape
As retail transformation accelerates, innovation will support lottery’s success — and reliability is crucial
Click Here to read this article
In a typical week for many households around the world, some type of digital-shopping activity now serves occupants’ needs — from self-checkout in stores to groceries that were ordered via an app and delivered to the home.
But the evolution of shopping is far from complete.
A cross-sector report issued last year by IGT’s longtime trend-research partner Foresight Factory affirmed that the coming five years will see advances in retail’s evolution to omnichannel, with shopper-led preferences driving further changes to the brick-and-mortar model:
“Brands will be expected to create a seamless experience whereby online and real-world channels complement one another."
Lotteries are listening to their players and working to accommodate their evolving preferences. Yet building and running new digital capabilities on top of existing retail systems can be complex. The same is true when reimagining and updating retail environments to make the lottery-player experience meet consumers’ changing preferences.
IGT invested in developing OMNIA™to enable the omnichannel experiences that both players and retailers expect lotteries to provide. Continue reading
In a typical week for many households around the world, some type of digital-shopping activity now serves occupants’ needs — from self-checkout in stores to groceries that were ordered via an app and delivered to the home.
But the evolution of shopping is far from complete.
A cross-sector report issued last year by IGT’s longtime trend-research partner Foresight Factory affirmed that the coming five years will see advances in retail’s evolution to omnichannel, with shopper-led preferences driving further changes to the brick-and-mortar model:
“Brands will be expected to create a seamless experience whereby online and real-world channels complement one another."
Lotteries are listening to their players and working to accommodate their evolving preferences. Yet building and running new digital capabilities on top of existing retail systems can be complex. The same is true when reimagining and updating retail environments to make the lottery-player experience meet consumers’ changing preferences.
IGT invested in developing OMNIA™to enable the omnichannel experiences that both players and retailers expect lotteries to provide. Continue reading
The Mobile App: Gateway to the Modern Lottery Experience
Click here to read this article Convenience is Calling. We all know that in the contemporary world, convenience is more than an aspiration – it’s a necessity. “Time is a currency – one that consumers are looking to maximize,” reports Foresight Factory, a leading global consumer trends agency. This determined quest for “speedy service” has taken us to everyday advantages we now take for granted: one-tap payments, 60-second news podcasts, and hyperexpedited delivery services. Of course, looming large and facilitating this convenience are ubiquitous mobile phones, used for a seemingly endless myriad of life’s activities – from swiping to select a date to watching a movie, paying a bill to purchasing a plane ticket, “liking” a social post to yes, making a phone call. With almost 100% of consumers confirming ownership in most countries around the world, mobile phones are everywhere. In fact, a recent Foresight Factory study found that 99% of occasional and/or weekly lottery players own a mobile phone. No wonder jurisdictions are now providing responsible access to lotteries in the palms of adult players’ hands via their mobiles – with no need for them to go to retail, or even log onto a computer. For instance, this ease of use has helped more than 163K Kentucky Lottery players and over 413K Georgia Lottery players download their state lottery apps in 2023. Offering mobile apps is a natural way for lotteries to strengthen their link to a younger generation of players. As a global leader in gaming, IGT is committed to helping lotteries deliver a convenient — and outstanding — mobile experience to players with engaging games, intuitive features, and helpful tools. IGT develops and manages IGT’s award-winning mobile app for lotteries, which are made available for both iOS and Android users and can be downloaded from the App Store or accessed via Google Play. Continuing reading this article
Public Gaming Magazine July/August 2023
|
SPOTLIGHT ON RMI
There’s only one tool that provides a unified view of retailer-level, lottery-category performance across U.S. jurisdictions, and it’s available at no cost to all U.S. lotteries that choose to participate. A roundtable discussion shines light on how lotteries and retailers are using RMI — Retail Market Insights® — to address business challenges and fuel responsible growth strategies. For decades, the databases used by retailers’ product category managers have included every type of consumer packaged good except for lottery. It’s an omission that has long needed to be addressed, especially as more retailers are coming to recognize that the lottery category can be a significant contributor to their business goals. To give lotteries and lottery retailers the cross-jurisdictional data they need to inform decision making, IGT developed the Retail Market Insights® (RMI) tool, a retail-product sales database with a set of monthly data reports and a dedicated staff of analysts and other specialists who support users with a range of tactical and strategic applications. Among its benefits, RMI gives retailers and lotteries immediate insights into how a lottery program is performing overall and how an individual state lottery’s retailers are performing in comparison to retailer sites in other jurisdictions. CLICK HERE TO READ |
|
Why Cloud Technology Matters
In recent years, there has been much discussion, on many levels, about “Cloud” – and we are not talking about the weather. Storing and managing data on the Cloud across the global network of remote Internet servers has been transformational for businesses, individuals, and governments, which have begun to use cloud technology for everything from driver’s licenses to tax refunds. As a result of IGT’s most recent Cloud deployments and solutions, we are making important investments for our customers and progress for the industry, as IGT works proactively to leverage the vast opportunities of the Cloud. Cloud Native Solution IGT partners with lottery customers to help them benefit from the advantages of the Cloud. While some technology partners have rushed to offer the first Cloud lottery solutions by “lifting and shifting” their existing systems to the Cloud, just deploying existing code to run on Cloud infrastructure is not optimizing all the benefits Cloud can offer. IGT looks to truly maximize the potential of the Cloud for its customers. To do that, IGT has built an integral Cloud Native Solution. “Cloud Native is not a ‘lift and shift,’” explains Jesse Saccoccio, Director, Global iLottery Platform Sales, IGT. “If on-premise products are ‘lifted and shifted’ to the Cloud, then lotteries cannot reap the benefits completely. Our products are developed with a Cloud Native Solution to seamlessly harness the advantages of Cloud benefits.” Click here to read |
|
Public Gaming Magazine May/June 2023
|
PGRI Interviews Melissa Pursley
|
THE FUTURE OF LOTTERY
Through the Eyes of the Player
Recent consumer trends point to strategies that lotteries can adopt now to fuel ongoing player engagement.
Click here to read
The notion that “lottery isn’t appealing to young adults or those who are tech-savvy” may be a familiar one within our industry — yet it turns out to be a misconception.
An analysis of recent data from IGT’s longtime research partner Foresight Factory indicates that lottery players embrace technology more than they’re typically given credit for.
In fact, weekly lottery players outpace the general public in agreeing with statements such as “using voice commands on my smartphone,” “buying directly from a social media site,” and “interested in a 3D digital world where I could experience
virtual activities.”
The good news is that lotteries can access the technology, tools, and data to develop tailored marketing plans for both retail and digital that keep their product offerings top-of-mind for consumers like these. And it’s a strategy that other fast-moving consumer goods brands
are adopting. “The finding about lottery players’ willingness to engage with technology aligns with IGT’s investment in solutions for both retail and digital that support the experience players expect,” said Michelle Carney, IGT Vice President Global Lottery Marketing. “IGT’s practice of studying consumer trends and related aspects of the lottery-player experience has informed our product roadmaps for years and helped us anticipate where consumers are going. That investment has led directly to the options that customers can take advantage of today, such as IGT’s Connected Play and OMNIA™ solutions.
“We also understand from insights identified by Foresight Factory that consumers —and specifically, lottery players — have a heightened concern for their personal impact on the environment,” Carney added. “They want to affiliate with brands that can prove their product claims around sustainability, and these stats rise with younger age groups. This is another reason we invest in solutions that continue to digitalize the player and retailer experience.” Click here to read
Click here to read
The notion that “lottery isn’t appealing to young adults or those who are tech-savvy” may be a familiar one within our industry — yet it turns out to be a misconception.
An analysis of recent data from IGT’s longtime research partner Foresight Factory indicates that lottery players embrace technology more than they’re typically given credit for.
In fact, weekly lottery players outpace the general public in agreeing with statements such as “using voice commands on my smartphone,” “buying directly from a social media site,” and “interested in a 3D digital world where I could experience
virtual activities.”
The good news is that lotteries can access the technology, tools, and data to develop tailored marketing plans for both retail and digital that keep their product offerings top-of-mind for consumers like these. And it’s a strategy that other fast-moving consumer goods brands
are adopting. “The finding about lottery players’ willingness to engage with technology aligns with IGT’s investment in solutions for both retail and digital that support the experience players expect,” said Michelle Carney, IGT Vice President Global Lottery Marketing. “IGT’s practice of studying consumer trends and related aspects of the lottery-player experience has informed our product roadmaps for years and helped us anticipate where consumers are going. That investment has led directly to the options that customers can take advantage of today, such as IGT’s Connected Play and OMNIA™ solutions.
“We also understand from insights identified by Foresight Factory that consumers —and specifically, lottery players — have a heightened concern for their personal impact on the environment,” Carney added. “They want to affiliate with brands that can prove their product claims around sustainability, and these stats rise with younger age groups. This is another reason we invest in solutions that continue to digitalize the player and retailer experience.” Click here to read
|
Click here to read
There are printed games. There are eInstant games. And then, there are games that deliver an omnichannel experience! As the partner that offers multiple routes to success, IGT supplies lotteries with the opportunity to replicate and amplify the fun and ambiance of players’ favorites, in store and via digital channels. Bringing a retail brand to life online, and vice versa, gives players an intuitive, interactive, multidimensional experience. Popular printed games coupled with eInstant counterparts generate added engagement and reinforce a consistent branding and game experience. “With IGT’s omnichannel titles, we can offer players brands that are familiar, so they can be confident when exploring the digital channel,” said Chris Costello, Senior Director, eInstant Content, iLottery, IGT. Click here to read |
Public Gaming Magazine March/April 2023
Building and Reinforcing Player Lifetime Value
Click here to read
Business growth is built on the ability to attract new customers. The same applies to iLottery programs. New players generate about 50% of the annual incremental growth for typical U.S. iLottery programs.
Inviting new players to explore iLottery products requires Lottery to be present and visible across the digital media universe. For this purpose, Lotteries annually spend millions on player acquisition through social media and other advertising platforms.
The Demand for Metrics
The inherent challenge with player acquisition marketing is that each media platform provides its own metrics for campaign effectiveness. Marketers are challenged to consolidate data across platforms and make informed decisions about how marketing investment should be allocated.
Google Analytics is often selected as the metrics integration point to combine traffic from multiple sources and deliver a campaign performance dashboard for the user. While this platform offers many notable features, there are limitations on the data it can process. As a result, metrics are limited to basic conversions and attributable sales. This makes it challenging to quantify the true effectiveness and profitability of a marketing investment. In this time of challenging economic conditions, where marketing budgets are becoming more constrained, marketers must prove returns on their investments more than ever. IGT Marketing Services — IGT’s in-house growth-marketing agency — is supporting lottery marketers to optimize the new player gain from their digital media investment and show true marketing effectiveness. Click here to read
Click here to read
Business growth is built on the ability to attract new customers. The same applies to iLottery programs. New players generate about 50% of the annual incremental growth for typical U.S. iLottery programs.
Inviting new players to explore iLottery products requires Lottery to be present and visible across the digital media universe. For this purpose, Lotteries annually spend millions on player acquisition through social media and other advertising platforms.
The Demand for Metrics
The inherent challenge with player acquisition marketing is that each media platform provides its own metrics for campaign effectiveness. Marketers are challenged to consolidate data across platforms and make informed decisions about how marketing investment should be allocated.
Google Analytics is often selected as the metrics integration point to combine traffic from multiple sources and deliver a campaign performance dashboard for the user. While this platform offers many notable features, there are limitations on the data it can process. As a result, metrics are limited to basic conversions and attributable sales. This makes it challenging to quantify the true effectiveness and profitability of a marketing investment. In this time of challenging economic conditions, where marketing budgets are becoming more constrained, marketers must prove returns on their investments more than ever. IGT Marketing Services — IGT’s in-house growth-marketing agency — is supporting lottery marketers to optimize the new player gain from their digital media investment and show true marketing effectiveness. Click here to read
IGT’s NextGen technology is a breakthrough that takes security further than previously possible — by harnessing the blockchain to create unalterable instants game-creation and audit files. Click here to read
Ensuring game integrity has always been core to the lottery industry. And for instant tickets, which represented about two-thirds of total retail U.S. lottery sales in 2022, security is critical not only for programming games and preventing unauthorized game reconstructions, but also for enabling authorized game reconstructions when required — for example, to validate damaged physical tickets that are presented as prize winners.
In all of these instances, lotteries can now benefit from a new, state-of-the art patented system for secure predetermined instants game generation, developed by IGT.
This proprietary system, known as NextGen, harnesses modern digital-security technology to improve on the legacy security processes that have been commonly used throughout the industry for the past two decades. Among its advantages, IGT’s NextGen platform maintains an unalterable forensic blockchain of an instant game to help prevent the possibility of security breaches. A blockchain is associated with each instant game’s unique database and protects not only the entire game development process but also the reconstruction process. Click here to read
Ensuring game integrity has always been core to the lottery industry. And for instant tickets, which represented about two-thirds of total retail U.S. lottery sales in 2022, security is critical not only for programming games and preventing unauthorized game reconstructions, but also for enabling authorized game reconstructions when required — for example, to validate damaged physical tickets that are presented as prize winners.
In all of these instances, lotteries can now benefit from a new, state-of-the art patented system for secure predetermined instants game generation, developed by IGT.
This proprietary system, known as NextGen, harnesses modern digital-security technology to improve on the legacy security processes that have been commonly used throughout the industry for the past two decades. Among its advantages, IGT’s NextGen platform maintains an unalterable forensic blockchain of an instant game to help prevent the possibility of security breaches. A blockchain is associated with each instant game’s unique database and protects not only the entire game development process but also the reconstruction process. Click here to read
Public Gaming Magazine January/February 2023
New Perspectives on Retail
Lottery sales directors gathered from around the world to discuss the future of shopping and share current challenges and success strategies at IGT’s 10th International Lottery Retail Workshop. Click here to read
Lottery sales directors gathered from around the world to discuss the future of shopping and share current challenges and success strategies at IGT’s 10th International Lottery Retail Workshop. It’s not often that lottery sales executives have the chance to gather with their counterparts from other markets and literally “talk shop.” Recently, 17 executives from 11 lotteries took advantage of the opportunity to share insights and strategies when IGT convened its latest International Lottery Retail Workshop. After a one-year pause following 2020’s online event, this 10th-anniversary session returned to its origins at IGT’s North American Lottery headquarters in Providence, RI, from November 15-17, 2022.
Attendees included many past participants and, for the first time, representatives from IGT’s newest customer, the National Lottery of Malta. Some of IGT’s U.S. lottery customers were also included in the workshop for the first time. “The U.S. is now a different gaming landscape after he pandemic, and its unique challenges generated huge amounts of discussion from workshop participants,” observed Sharon Duncalf, IGT Vice President Global Insights, who co-hosted the two-day event with Paul Riley, IGT Vice President Retail Innovations & Partnerships. Click here to read
Attendees included many past participants and, for the first time, representatives from IGT’s newest customer, the National Lottery of Malta. Some of IGT’s U.S. lottery customers were also included in the workshop for the first time. “The U.S. is now a different gaming landscape after he pandemic, and its unique challenges generated huge amounts of discussion from workshop participants,” observed Sharon Duncalf, IGT Vice President Global Insights, who co-hosted the two-day event with Paul Riley, IGT Vice President Retail Innovations & Partnerships. Click here to read
IGT’s Top-Performing eInstants
Fuel a Rich Pipeline
IGT’s 2022 eInstants news headlines read, “Red Hot Progressives,” “Chart Toppers,” “Reimagined Favorite Brands” and “Play it Local.”
Click here to read
IGT expanded its dedicated eInstants studio with an investment in talented developers who turned up the heat to increase the library with blistering new titles, all driven by game performance data, analysis, and customer insight. Ensuring a diverse portfolio of mechanics, many ways to win, and high-impact artwork, the team created a dazzling spectrum of engaging content for players around the world.
All player segments enjoyed IGT’s progressive jackpots, thanks to varied play styles and imaginative themes. In fact, IGT’s three progressive titles comprise over 40% of its top 10 total global eInstant sales. Bank Buster Jackpot and a localized version, Georgia Jackpot Bankroll, was IGT’s number one game, smashing through the amazing $50 million sales barrier with ease. Click here to read
Click here to read
IGT expanded its dedicated eInstants studio with an investment in talented developers who turned up the heat to increase the library with blistering new titles, all driven by game performance data, analysis, and customer insight. Ensuring a diverse portfolio of mechanics, many ways to win, and high-impact artwork, the team created a dazzling spectrum of engaging content for players around the world.
All player segments enjoyed IGT’s progressive jackpots, thanks to varied play styles and imaginative themes. In fact, IGT’s three progressive titles comprise over 40% of its top 10 total global eInstant sales. Bank Buster Jackpot and a localized version, Georgia Jackpot Bankroll, was IGT’s number one game, smashing through the amazing $50 million sales barrier with ease. Click here to read
Public Gaming Magazine November/December 2022
7 Reasons to Embrace E-training
By Danielle Davis and Mariana Tzitzouris
Significant training needs exist for lottery retailers and lottery staff — and the time has never been better to explore state-of-the-art learning management systems. Click here to read
Significant training needs exist for lottery retailers and lottery staff — and the time has never been better to explore state-of-the-art learning management systems. Click here to read
EMPOWERING LOTTERIES WITH PLAYER-FOCUSED SOLUTIONS
Data Analytics and Digital-In-Retail Player Journeys took center stage for IGT at the World Lottery Summit. Click here to read
Public Gaming Magazine September/October 2022
Introducing IGT’s OMNIA™: A transformative solution to evolve the player experience and drive the next phase of growth for lotteries.
MOBILE APPLICATION EVOLUTION
The newest convenience and wagering enhancements to IGT’s award-winning mobile app optimize the player experience with a fresh design and improved navigation and features.
Public Gaming Magazine July/August 2022
KEEPING THE BALANCE IN A CHANGING WORLD
|
|
Creating a Winning eInstant Player Experience
|
|
The Players PROJECT LIVE PLAY ON
Two years after the onset of the COVID crisis, consumers face rapidly rising prices and renewed economic uncertainty. However, there is evidence to suggest that small, entertaining indulgences like lottery play remain important to people in challenging times. This insight was among many findings and observations that IGT shared in a recent keynote presentation at the European Lotteries (EL) Industry Days in Germany. The latest installment in IGT’s multi-year Players Project series, the live event welcomed behavioral scientist Owain Service, who joined IGT’s Srini Nedunuri, Vice President Global iLottery, to lift the lid on consumers’ current attitudes and sentiments toward lottery. “The freedoms that consumers expected to enjoy after the end of the pandemic have been replaced by new fears as they feel the economic squeeze and have to stretch their budgets further to accommodate rising prices,” said Nedunuri. “But recent research by IGT and our partners at global trendspotting agency Foresight Factory has uncovered some perhaps surprisingly good news for the industry.”The Players Project LIVE PLAY ON When the realities of life are challenging, consumers want moments of light relief from their everyday routine. New insights reveal that lottery remains one of their bright spots.
Public Gaming Magazine May/June 2022
Public Gaming March/April 2022 |
Click here to read |
INFINITE INNOVATION
Mississippi, Nebraska, Rhode Island, and West Virginia lead the way in offering a new player experience through the remarkable possibilities of IGT’s Infinity Instants™ games.
https://publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/INFINITEINNOVATION.pdf
If you were tuning-in to watch your favorite TV show, would you rather view it on a black-and-white set with “bunny-ears” antennae or on a full-color 4K ultra-high definition screen?
Lottery players might naturally ask themselves a similar question when it comes to the games they love. Scratch tickets drove about 68% of total retail U.S. lottery sales in 2021, a 15% increase over 2020.
And, like the medium of television, this enduringly popular form of lottery entertainment must continue to evolve to retain players and add new ones.
IGT’s new Infinity Instants™ games advance the instant-play experience by leaps and bounds with patented digital printing technologies unlike any other in the industry.
https://publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/INFINITEINNOVATION.pdf
GET ON THE PATH TO
CONNECTED PLAY
|
Lottery operators can see, for the first time, player-level
|
Public Gaming January/February 2022
|
BLUE-SKY THINKING New research into player motivations and behaviors forecasts an exciting year ahead for the lottery industry. “Onward and Upward” should be our mantra. MICHELLE CARNEY, IGT VICE PRESIDENT GLOBAL LOTTERY MARKETING Click here to read |
|
GET READY FOR THE NEXTWAVEOF PLAYER EXPERIENCES The Players Project. What are the benefits of Cloud Computing for lotteries and players - and is the technology ready for the lottery industry? Lottery customers around the world joined IGT and invited experts from state government and the IT sector to consider these questions in the latest session of IGT's Players Project series. Click here to read |
Public Gaming November/December 2021
|
Beyond eInstants: Exploring Digital Draw Games At the mention of iLottery games, it’s often eInstants that first come to mind. But digital draw games and quick-draw games like iKeno and IGT’s hit game CASH POP™ are growth-driving portfolio additions that offer appealing new experiences for players. Click here to read |
The impacts of the pandemic brought with them a new set of opportunities, risks, and consumer expectations.
IGT provides an update on how the company is staying ahead of the challenges and operating responsibly to support customers.
Among other award-winning initiatives, the company’s North American printing facility in Lakeland, Florida, was recognized for the second time with an FTA Sustainability Excellence Award, given to companies that show their commitment to developing sustainable package-printing solutions.
In this and other ways, the Lakeland operation enables lottery customers to participate in a sustainably minded instant-ticket supply chain.
Click here to read
IGT provides an update on how the company is staying ahead of the challenges and operating responsibly to support customers.
Among other award-winning initiatives, the company’s North American printing facility in Lakeland, Florida, was recognized for the second time with an FTA Sustainability Excellence Award, given to companies that show their commitment to developing sustainable package-printing solutions.
In this and other ways, the Lakeland operation enables lottery customers to participate in a sustainably minded instant-ticket supply chain.
Click here to read
IGT’s Srini Nedunuri, Vice President PlayLottery, shares his view on digitizing the lottery player experience.
Would you be surprised to hear that 83% of Americans use their mobile phone as an alarm clock? According to a recent study by Reviews.org, the phone is literally the first item most of the nation reaches for in the morning. Knowing that, it’s easy to envision all the other ways we’ve become reliant on mobile technology. We use our phones not only to wake up but to watch our favorite shows, order food, and purchase items online and at retail. To speed up the purchase transaction at my local coffee shop, I simply tap to pay, and to make things even easier for me, the reward points are automatically applied to my account. Mobile has become so powerful that many of us use it for virtually everything.
Click here to read
Would you be surprised to hear that 83% of Americans use their mobile phone as an alarm clock? According to a recent study by Reviews.org, the phone is literally the first item most of the nation reaches for in the morning. Knowing that, it’s easy to envision all the other ways we’ve become reliant on mobile technology. We use our phones not only to wake up but to watch our favorite shows, order food, and purchase items online and at retail. To speed up the purchase transaction at my local coffee shop, I simply tap to pay, and to make things even easier for me, the reward points are automatically applied to my account. Mobile has become so powerful that many of us use it for virtually everything.
Click here to read
Public Gaming September/October 2021
Click on the photos below to read the articles
|
|
|
Michigan’s instants business is firing on all cylinders. The Lottery’s commitment to innovate and its collaboration on strategy with longtime partner IGT has produced seven-year, double-digit growth, propelling the state from number 22 to number 7 in U.S. instant sales.
Advancing from number 22 into the top 10 in U.S. per capita instants sales isn’t an easy or common move. Michigan accomplished that feat in the past five years by taking a broad view of its instants business and pursuing improvements on multiple fronts with longtime strategicplanning partner IGT. From instant ticket planning and prize structure optimization to planogram development and changes in launch cadence, the improvements were extensive, but the key to success wasn’t any single initiative. It was all the Lottery’s actions working in concert to drive responsible and sustained growth. Today, Michigan is among the country’s fastest-growing lotteries, with seven years of double-digit instants growth and corresponding growth in gross profits in support of the state’s education programs. |
Public Gaming July/August 2021
PLAYING FAVORITES WHEN BRANDED CONTENT OFFERS A COMPETITIVE EDGE
IGT research from 2020 shows that in North America 55% of slot players and 68% of online slot players who play weekly or more often, also purchase a lottery product in a given week. With the high crossover between lottery and casino, creating content for multiple product verticals helps ensure that operators can offer players more of what they enjoy. With 40 years of experience creating successful games for markets around the globe – from instant scratch tickets and digital instant win games to land-based and online slot content – IGT offers a vast content library that consumers enjoy playing at retail, in casinos, and online. IGT’s game portfolio features both proprietary brands and licensed thirdparty brands, which are leveraged across channels to meet player demand. For example, some of IGT’s proprietary slot brands are available as both retail and digital lottery games. Lotteries can choose from instant tickets, Fast Play, and digital instant wins to allow their players to interact with their favorites across multiple channels.
Public Gaming May/June 2021 Real-Time Partnership & Strategic Planning Position Texas to Maximize Growth Opportunities
Public Gaming March/April 2021
A Welcome Upside for Social Space Retailers
Public Gaming Jan/Feb 2021 Accelerating Into the Future
Public Gaming Nov/Dec 2020 'Fast Forward to the Future' As the industry adapts for a post-pandemic future, IGT is paving the path for success. The company is building on consumer trends and applying research-driven solutions to support lottery customers in the transition to what’s next.
Public Gaming Nov/December 2020 'Staying Ahead of the Game in Extraordinary Times' The release of the 13th annual IGT Sustainability Report continues the company’s longstanding practice of reporting transparently on its efforts to advance the goal of socially responsible corporate citizenship.
Public Gaming Sept/October 2020 INTERVIEW: IGT PlayDigital: Turning Disruption into Opportunity to Enhance the Player Enrico Drago, Senior Vice President, IGT PlayDigital, Sports & Italy Gaming Experience
Public Gaming Sept/Oct 2020 INTERVIEW: IGT DIGGING IN ON DIVERSITY & INCLUSION Kim Barker Lee, IGT Vice President Diversity and Inclusion, and with Donald Redic, IGT Indiana Account Development Manager
Public Gaming July/August 2020 'IGT Leads the Charge in Helping Casinos Redefine Safety and Convenience ' -Post-reopening, cashless and mobile systems technology can advance the player experience
Click here to read
Public Gaming May/June 2020 'Lottery Industry Leaders Share the Vision for the post-coronavirus world' Wendy Montgomery, Senior Vice President of Global Brand, Marketing, and Communications, IGT and Michelle Carney, Vice President North America Lottery Marketing, IGT
|
FLEXIBLE GAME DESIGN DRAWS PLAYERS
|
Ahead of the Game
Sustainable practices support long-term success for stakeholders within and beyond the gaming industry
Please click here to read this article In fulfilling our commitment to deliver entertaining
and responsible gaming experiences for players
everywhere, IGT recognizes the importance of
preserving society’s trust. Through the efforts
of IGT employees around the world, we ensure that
sustainable and responsible practices are woven into
the fabric of our day-to-day operations, continuously
reaffirming our social contract to operate while supporting
a stronger future not only for our business and our
customers, but for their players, the industry, and beyond.
IGT recently released its 12th annual Sustainability
Report, “Ahead of the Game,” an externally
audited document that details how IGT integrates
sustainability throughout the organization. The
report provides data and an in-depth look at
IGT’s sustainability strategy, which recognizes the
interests of a broad range of stakeholders, adopts
transparent and accountable practices, and seeks
to manage those practices to minimize potentially negative impacts. Click here to continue reading
and responsible gaming experiences for players
everywhere, IGT recognizes the importance of
preserving society’s trust. Through the efforts
of IGT employees around the world, we ensure that
sustainable and responsible practices are woven into
the fabric of our day-to-day operations, continuously
reaffirming our social contract to operate while supporting
a stronger future not only for our business and our
customers, but for their players, the industry, and beyond.
IGT recently released its 12th annual Sustainability
Report, “Ahead of the Game,” an externally
audited document that details how IGT integrates
sustainability throughout the organization. The
report provides data and an in-depth look at
IGT’s sustainability strategy, which recognizes the
interests of a broad range of stakeholders, adopts
transparent and accountable practices, and seeks
to manage those practices to minimize potentially negative impacts. Click here to continue reading
THE SELF-SERVICE
EVOLUTION
Taking self-service to the next level
doesn’t require revolution or reinvention.
The most financially beneficial
approach applies the full range
of available solutions for optimal
and responsible lottery sales.
Click here to read this article
“Rolling out self-service might seem simple – and we do so much behind the scenes to make it simple for retailers, customers, and players. But there are a lot of different levers to facilitate the optimal, growth-driving solution for a customer and retailer,” says Gina Easley, IGT Senior Manager National Chain Accounts.
More than any one device or feature, what takes self-service to the next level is the partnership between lotteries, retailers, vendors, and the on-site people involved in deploying the right combination of products and services.
“When we started down the path with the world’s largest retailer a few years ago, they agreed to test IGT vending machines in their Neighborhood Markets in Florida,” says Easley.
“It moved the needle – validating the potential. And as a result of that trial, the retailer’s input, and our own R&D, IGT developed the award-winning GameTouch™ 20, a vending machine now being deployed in more than 70% of the retailer’s lottery-selling Supercenters in the U.S.”
IGT will have about 1,300 GameTouch 20 machines installed in Supercenters across 10 states by the end of 2019.
The GameTouch 20 is part of a full range of IGT self-service products to accommodate different retail environments. “But, once you have the right product, a lottery still has to heavily support the retailer to make it successful,” notes Easley. (See following pages.) IGT provided a combination of consultancy
services, retail support, and aggregated data analytics.
|
PUBLIC GAMING INTERVIEWS
|
Click here to read this article
May/June Public Gaming Magazine
IGT Global Gaming Insights Exchange 2019
Lottery Researchers Share Advances in New Game Studies at 10th Annual Forum
Click here to read this article
March/April Public Gaming Magazine
BEYOND PRINTING
'Maximizing Every Advantage Across the Instant Category'
March/April Public Gaming Magazine
5 Trends Transforming Retail
January/February 2019 Public Gaming Magazine
Lottery Researchers Share Market Insights and New Methodologies in Madrid - IGT's second International Gaming Insights Exchange' Click here to read
November/December 2018 Public Gaming Magazine
Stepping Up To Stay Ahead
Click here to read
To support sustainability within and beyond the gaming industry, IGT is expanding its corporate citizenship to participate in a set of United Nations Sustainable Development Goals.
Here are some of the other ways that IGT has worked to stay ahead of the game and foster sustainability in the past year:
Recognizing We Are Stronger Together IGT values diversity and inclusion, important drivers of innovation and growth. In 2017, we expanded our Executive Diversity & Inclusion Council to meet the evolving needs of our customers, our people, and our communities.
Staying Mindful of Our Resource Use Our teams around the world collaborated to enlarge the scope of the sites included in IGT’s environmental data-collection tool, one of the reasons why IGT has been recognized by the CDP as a leader in addressing climate change.
Supporting Responsible Gaming The collective efforts of the Company’s global Responsible Gaming Working Group made IGT the only vendor with distinct industry certifications for responsible gaming across the Lottery, Digital, and Gaming segments.
Helping to Build A Better Future IGT has made education a top priority in our community support, collaborating with schools and colleges on a wide range of initiatives, including the launch of a Women’s Entrepreneurship Program in Costa Rica in 2017. Through our After School Advantage program, IGT has built more than 300 digital-learning centers since 1999 to support at-risk children in gaining competitive skills.
Ensuring Security & Engaging with Customers to Drive Growth IGT keeps well over 100 billion transactions safe annually with cutting-edge cybersecurity technologies. Through dialogue with customers, we focus our research and development on products and services that engage players and help transform the gaming world.
IGT is committed to helping our customers and communities stay ahead of the game with sustainable practices that reflect our values.”
—Marco Sala, CEO, IGT
To learn more, visit the Global Responsibility section of IGT.com for the full IGT Sustainability Report.
Stepping Up To Stay Ahead
Click here to read
To support sustainability within and beyond the gaming industry, IGT is expanding its corporate citizenship to participate in a set of United Nations Sustainable Development Goals.
Here are some of the other ways that IGT has worked to stay ahead of the game and foster sustainability in the past year:
Recognizing We Are Stronger Together IGT values diversity and inclusion, important drivers of innovation and growth. In 2017, we expanded our Executive Diversity & Inclusion Council to meet the evolving needs of our customers, our people, and our communities.
Staying Mindful of Our Resource Use Our teams around the world collaborated to enlarge the scope of the sites included in IGT’s environmental data-collection tool, one of the reasons why IGT has been recognized by the CDP as a leader in addressing climate change.
Supporting Responsible Gaming The collective efforts of the Company’s global Responsible Gaming Working Group made IGT the only vendor with distinct industry certifications for responsible gaming across the Lottery, Digital, and Gaming segments.
Helping to Build A Better Future IGT has made education a top priority in our community support, collaborating with schools and colleges on a wide range of initiatives, including the launch of a Women’s Entrepreneurship Program in Costa Rica in 2017. Through our After School Advantage program, IGT has built more than 300 digital-learning centers since 1999 to support at-risk children in gaining competitive skills.
Ensuring Security & Engaging with Customers to Drive Growth IGT keeps well over 100 billion transactions safe annually with cutting-edge cybersecurity technologies. Through dialogue with customers, we focus our research and development on products and services that engage players and help transform the gaming world.
IGT is committed to helping our customers and communities stay ahead of the game with sustainable practices that reflect our values.”
—Marco Sala, CEO, IGT
To learn more, visit the Global Responsibility section of IGT.com for the full IGT Sustainability Report.
A View from the Summit: Hot Topics in Lottery at WLS 2018
|
|
September/October 2018 Public Gaming Magazine
Helping Lotteries Transform Play
|
|
May/June 2018 Public Gaming Magazine
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
|
|