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The global leader, across all channels IGT’s integrated portfolio of technology, products, and services, including its best-in-class content, is shaping the future of the gaming industry by delivering the innovation that players want. IGT is the world's leading end-to-end gaming company. It is listed on the New York Stock Exchange under the trading symbol "IGT." Its holding company headquarters are in the United Kingdom, with operating headquarters in Rome, Italy; Las Vegas, Nevada; and Providence, Rhode Island. IGT attracts the industry’s top talent, with more than 12,000 employees across the globe. What we do IGT is uniquely positioned to provide the government-sponsored and commercial gaming industry with proven solutions for gaming, lottery, interactive, and social, through every channel across the spectrum, including retail, web, and mobile.
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THE SELF-SERVICE EVOLUTION Taking self-service to the next level doesn’t require revolution or reinvention. The most financially beneficial approach applies the full range of available solutions for optimal and responsible lottery sales. Click here to read this article “Rolling out self-service might seem simple – and we do so much behind the scenes to make it simple for retailers, customers, and players. But there are a lot of different levers to facilitate the optimal, growth-driving solution for a customer and retailer,” says Gina Easley, IGT Senior Manager National Chain Accounts. More than any one device or feature, what takes self-service to the next level is the partnership between lotteries, retailers, vendors, and the on-site people involved in deploying the right combination of products and services. “When we started down the path with the world’s largest retailer a few years ago, they agreed to test IGT vending machines in their Neighborhood Markets in Florida,” says Easley. “It moved the needle – validating the potential. And as a result of that trial, the retailer’s input, and our own R&D, IGT developed the award-winning GameTouch™ 20, a vending machine now being deployed in more than 70% of the retailer’s lottery-selling Supercenters in the U.S.” IGT will have about 1,300 GameTouch 20 machines installed in Supercenters across 10 states by the end of 2019. The GameTouch 20 is part of a full range of IGT self-service products to accommodate different retail environments. “But, once you have the right product, a lottery still has to heavily support the retailer to make it successful,” notes Easley. (See following pages.) IGT provided a combination of consultancy services, retail support, and aggregated data analytics.
Click here to read this articleMay/June Public Gaming Magazine
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A View from the Summit: Hot Topics in Lottery at WLS 2018
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September/October 2018 Public Gaming Magazine
Helping Lotteries Transform Play
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May/June 2018 Public Gaming Magazine
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
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