The trusted partner to the world’s most successful lotteries IGT is at the forefront of lottery transformation – delivering unparalleled player experiences and industry-leading innovation.
We partner with lotteries around the globe, applying our insights and research to deliver dynamic player journeys with seamless interaction across all devices, venues, and touchpoints.
With consumers more receptive than ever to new ways of engaging with lottery, we’re applying our unique lens as an operator-supplier to provide customers with a full spectrum of solutions that accelerate retail and digital transformation. IGT.com
We partner with lotteries around the globe, applying our insights and research to deliver dynamic player journeys with seamless interaction across all devices, venues, and touchpoints.
With consumers more receptive than ever to new ways of engaging with lottery, we’re applying our unique lens as an operator-supplier to provide customers with a full spectrum of solutions that accelerate retail and digital transformation. IGT.com
Public Gaming Magazine March/April 2023
Building and Reinforcing Player Lifetime Value
Click here to read
Business growth is built on the ability to attract new customers. The same applies to iLottery programs. New players generate about 50% of the annual incremental growth for typical U.S. iLottery programs.
Inviting new players to explore iLottery products requires Lottery to be present and visible across the digital media universe. For this purpose, Lotteries annually spend millions on player acquisition through social media and other advertising platforms.
The Demand for Metrics
The inherent challenge with player acquisition marketing is that each media platform provides its own metrics for campaign effectiveness. Marketers are challenged to consolidate data across platforms and make informed decisions about how marketing investment should be allocated.
Google Analytics is often selected as the metrics integration point to combine traffic from multiple sources and deliver a campaign performance dashboard for the user. While this platform offers many notable features, there are limitations on the data it can process. As a result, metrics are limited to basic conversions and attributable sales. This makes it challenging to quantify the true effectiveness and profitability of a marketing investment. In this time of challenging economic conditions, where marketing budgets are becoming more constrained, marketers must prove returns on their investments more than ever. IGT Marketing Services — IGT’s in-house growth-marketing agency — is supporting lottery marketers to optimize the new player gain from their digital media investment and show true marketing effectiveness. Click here to read
Click here to read
Business growth is built on the ability to attract new customers. The same applies to iLottery programs. New players generate about 50% of the annual incremental growth for typical U.S. iLottery programs.
Inviting new players to explore iLottery products requires Lottery to be present and visible across the digital media universe. For this purpose, Lotteries annually spend millions on player acquisition through social media and other advertising platforms.
The Demand for Metrics
The inherent challenge with player acquisition marketing is that each media platform provides its own metrics for campaign effectiveness. Marketers are challenged to consolidate data across platforms and make informed decisions about how marketing investment should be allocated.
Google Analytics is often selected as the metrics integration point to combine traffic from multiple sources and deliver a campaign performance dashboard for the user. While this platform offers many notable features, there are limitations on the data it can process. As a result, metrics are limited to basic conversions and attributable sales. This makes it challenging to quantify the true effectiveness and profitability of a marketing investment. In this time of challenging economic conditions, where marketing budgets are becoming more constrained, marketers must prove returns on their investments more than ever. IGT Marketing Services — IGT’s in-house growth-marketing agency — is supporting lottery marketers to optimize the new player gain from their digital media investment and show true marketing effectiveness. Click here to read
IGT’s NextGen technology is a breakthrough that takes security further than previously possible — by harnessing the blockchain to create unalterable instants game-creation and audit files. Click here to read
Ensuring game integrity has always been core to the lottery industry. And for instant tickets, which represented about two-thirds of total retail U.S. lottery sales in 2022, security is critical not only for programming games and preventing unauthorized game reconstructions, but also for enabling authorized game reconstructions when required — for example, to validate damaged physical tickets that are presented as prize winners.
In all of these instances, lotteries can now benefit from a new, state-of-the art patented system for secure predetermined instants game generation, developed by IGT.
This proprietary system, known as NextGen, harnesses modern digital-security technology to improve on the legacy security processes that have been commonly used throughout the industry for the past two decades. Among its advantages, IGT’s NextGen platform maintains an unalterable forensic blockchain of an instant game to help prevent the possibility of security breaches. A blockchain is associated with each instant game’s unique database and protects not only the entire game development process but also the reconstruction process. Click here to read
Ensuring game integrity has always been core to the lottery industry. And for instant tickets, which represented about two-thirds of total retail U.S. lottery sales in 2022, security is critical not only for programming games and preventing unauthorized game reconstructions, but also for enabling authorized game reconstructions when required — for example, to validate damaged physical tickets that are presented as prize winners.
In all of these instances, lotteries can now benefit from a new, state-of-the art patented system for secure predetermined instants game generation, developed by IGT.
This proprietary system, known as NextGen, harnesses modern digital-security technology to improve on the legacy security processes that have been commonly used throughout the industry for the past two decades. Among its advantages, IGT’s NextGen platform maintains an unalterable forensic blockchain of an instant game to help prevent the possibility of security breaches. A blockchain is associated with each instant game’s unique database and protects not only the entire game development process but also the reconstruction process. Click here to read
Public Gaming Magazine January/February 2023
New Perspectives on Retail
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Public Gaming Magazine November/December 2022
7 Reasons to Embrace E-training
By Danielle Davis and Mariana Tzitzouris
Significant training needs exist for lottery retailers and lottery staff — and the time has never been better to explore state-of-the-art learning management systems. Click here to read
Significant training needs exist for lottery retailers and lottery staff — and the time has never been better to explore state-of-the-art learning management systems. Click here to read
EMPOWERING LOTTERIES WITH PLAYER-FOCUSED SOLUTIONS
Data Analytics and Digital-In-Retail Player Journeys took center stage for IGT at the World Lottery Summit. Click here to read
Public Gaming Magazine September/October 2022
Introducing IGT’s OMNIA™: A transformative solution to evolve the player experience and drive the next phase of growth for lotteries.
MOBILE APPLICATION EVOLUTION
The newest convenience and wagering enhancements to IGT’s award-winning mobile app optimize the player experience with a fresh design and improved navigation and features.
Public Gaming Magazine July/August 2022
KEEPING THE BALANCE IN A CHANGING WORLD
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Creating a Winning eInstant Player Experience
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The Players PROJECT LIVE PLAY ON
Two years after the onset of the COVID crisis, consumers face rapidly rising prices and renewed economic uncertainty. However, there is evidence to suggest that small, entertaining indulgences like lottery play remain important to people in challenging times. This insight was among many findings and observations that IGT shared in a recent keynote presentation at the European Lotteries (EL) Industry Days in Germany. The latest installment in IGT’s multi-year Players Project series, the live event welcomed behavioral scientist Owain Service, who joined IGT’s Srini Nedunuri, Vice President Global iLottery, to lift the lid on consumers’ current attitudes and sentiments toward lottery. “The freedoms that consumers expected to enjoy after the end of the pandemic have been replaced by new fears as they feel the economic squeeze and have to stretch their budgets further to accommodate rising prices,” said Nedunuri. “But recent research by IGT and our partners at global trendspotting agency Foresight Factory has uncovered some perhaps surprisingly good news for the industry.”The Players Project LIVE PLAY ON When the realities of life are challenging, consumers want moments of light relief from their everyday routine. New insights reveal that lottery remains one of their bright spots.
Public Gaming Magazine May/June 2022
Public Gaming March/April 2022 |
Click here to read |
INFINITE INNOVATION
Mississippi, Nebraska, Rhode Island, and West Virginia lead the way in offering a new player experience through the remarkable possibilities of IGT’s Infinity Instants™ games.
https://publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/INFINITEINNOVATION.pdf
If you were tuning-in to watch your favorite TV show, would you rather view it on a black-and-white set with “bunny-ears” antennae or on a full-color 4K ultra-high definition screen?
Lottery players might naturally ask themselves a similar question when it comes to the games they love. Scratch tickets drove about 68% of total retail U.S. lottery sales in 2021, a 15% increase over 2020.
And, like the medium of television, this enduringly popular form of lottery entertainment must continue to evolve to retain players and add new ones.
IGT’s new Infinity Instants™ games advance the instant-play experience by leaps and bounds with patented digital printing technologies unlike any other in the industry.
https://publicgaming.com/PUBLICGAMINGMARCHAPRIL2022/PGIMARCHAPRILARTICLES/INFINITEINNOVATION.pdf
GET ON THE PATH TO
CONNECTED PLAY
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Lottery operators can see, for the first time, player-level
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Public Gaming January/February 2022
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BLUE-SKY THINKING New research into player motivations and behaviors forecasts an exciting year ahead for the lottery industry. “Onward and Upward” should be our mantra. MICHELLE CARNEY, IGT VICE PRESIDENT GLOBAL LOTTERY MARKETING Click here to read |
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GET READY FOR THE NEXTWAVEOF PLAYER EXPERIENCES The Players Project. What are the benefits of Cloud Computing for lotteries and players - and is the technology ready for the lottery industry? Lottery customers around the world joined IGT and invited experts from state government and the IT sector to consider these questions in the latest session of IGT's Players Project series. Click here to read |
Public Gaming November/December 2021
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Beyond eInstants: Exploring Digital Draw Games At the mention of iLottery games, it’s often eInstants that first come to mind. But digital draw games and quick-draw games like iKeno and IGT’s hit game CASH POP™ are growth-driving portfolio additions that offer appealing new experiences for players. Click here to read |
The impacts of the pandemic brought with them a new set of opportunities, risks, and consumer expectations.
IGT provides an update on how the company is staying ahead of the challenges and operating responsibly to support customers.
Among other award-winning initiatives, the company’s North American printing facility in Lakeland, Florida, was recognized for the second time with an FTA Sustainability Excellence Award, given to companies that show their commitment to developing sustainable package-printing solutions.
In this and other ways, the Lakeland operation enables lottery customers to participate in a sustainably minded instant-ticket supply chain.
Click here to read
IGT provides an update on how the company is staying ahead of the challenges and operating responsibly to support customers.
Among other award-winning initiatives, the company’s North American printing facility in Lakeland, Florida, was recognized for the second time with an FTA Sustainability Excellence Award, given to companies that show their commitment to developing sustainable package-printing solutions.
In this and other ways, the Lakeland operation enables lottery customers to participate in a sustainably minded instant-ticket supply chain.
Click here to read
IGT’s Srini Nedunuri, Vice President PlayLottery, shares his view on digitizing the lottery player experience.
Would you be surprised to hear that 83% of Americans use their mobile phone as an alarm clock? According to a recent study by Reviews.org, the phone is literally the first item most of the nation reaches for in the morning. Knowing that, it’s easy to envision all the other ways we’ve become reliant on mobile technology. We use our phones not only to wake up but to watch our favorite shows, order food, and purchase items online and at retail. To speed up the purchase transaction at my local coffee shop, I simply tap to pay, and to make things even easier for me, the reward points are automatically applied to my account. Mobile has become so powerful that many of us use it for virtually everything.
Click here to read
Would you be surprised to hear that 83% of Americans use their mobile phone as an alarm clock? According to a recent study by Reviews.org, the phone is literally the first item most of the nation reaches for in the morning. Knowing that, it’s easy to envision all the other ways we’ve become reliant on mobile technology. We use our phones not only to wake up but to watch our favorite shows, order food, and purchase items online and at retail. To speed up the purchase transaction at my local coffee shop, I simply tap to pay, and to make things even easier for me, the reward points are automatically applied to my account. Mobile has become so powerful that many of us use it for virtually everything.
Click here to read
Public Gaming September/October 2021
Click on the photos below to read the articles
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Michigan’s instants business is firing on all cylinders. The Lottery’s commitment to innovate and its collaboration on strategy with longtime partner IGT has produced seven-year, double-digit growth, propelling the state from number 22 to number 7 in U.S. instant sales.
Advancing from number 22 into the top 10 in U.S. per capita instants sales isn’t an easy or common move. Michigan accomplished that feat in the past five years by taking a broad view of its instants business and pursuing improvements on multiple fronts with longtime strategicplanning partner IGT. From instant ticket planning and prize structure optimization to planogram development and changes in launch cadence, the improvements were extensive, but the key to success wasn’t any single initiative. It was all the Lottery’s actions working in concert to drive responsible and sustained growth. Today, Michigan is among the country’s fastest-growing lotteries, with seven years of double-digit instants growth and corresponding growth in gross profits in support of the state’s education programs. |
Public Gaming July/August 2021
PLAYING FAVORITES WHEN BRANDED CONTENT OFFERS A COMPETITIVE EDGE
IGT research from 2020 shows that in North America 55% of slot players and 68% of online slot players who play weekly or more often, also purchase a lottery product in a given week. With the high crossover between lottery and casino, creating content for multiple product verticals helps ensure that operators can offer players more of what they enjoy. With 40 years of experience creating successful games for markets around the globe – from instant scratch tickets and digital instant win games to land-based and online slot content – IGT offers a vast content library that consumers enjoy playing at retail, in casinos, and online. IGT’s game portfolio features both proprietary brands and licensed thirdparty brands, which are leveraged across channels to meet player demand. For example, some of IGT’s proprietary slot brands are available as both retail and digital lottery games. Lotteries can choose from instant tickets, Fast Play, and digital instant wins to allow their players to interact with their favorites across multiple channels.
Public Gaming May/June 2021 Real-Time Partnership & Strategic Planning Position Texas to Maximize Growth Opportunities
Public Gaming March/April 2021
A Welcome Upside for Social Space Retailers
Public Gaming Jan/Feb 2021 Accelerating Into the Future
Public Gaming Nov/Dec 2020 'Fast Forward to the Future' As the industry adapts for a post-pandemic future, IGT is paving the path for success. The company is building on consumer trends and applying research-driven solutions to support lottery customers in the transition to what’s next.
Public Gaming Nov/December 2020 'Staying Ahead of the Game in Extraordinary Times' The release of the 13th annual IGT Sustainability Report continues the company’s longstanding practice of reporting transparently on its efforts to advance the goal of socially responsible corporate citizenship.
Public Gaming Sept/October 2020 INTERVIEW: IGT PlayDigital: Turning Disruption into Opportunity to Enhance the Player Enrico Drago, Senior Vice President, IGT PlayDigital, Sports & Italy Gaming Experience
Public Gaming Sept/Oct 2020 INTERVIEW: IGT DIGGING IN ON DIVERSITY & INCLUSION Kim Barker Lee, IGT Vice President Diversity and Inclusion, and with Donald Redic, IGT Indiana Account Development Manager
Public Gaming July/August 2020 'IGT Leads the Charge in Helping Casinos Redefine Safety and Convenience ' -Post-reopening, cashless and mobile systems technology can advance the player experience
Click here to read
Public Gaming May/June 2020 'Lottery Industry Leaders Share the Vision for the post-coronavirus world' Wendy Montgomery, Senior Vice President of Global Brand, Marketing, and Communications, IGT and Michelle Carney, Vice President North America Lottery Marketing, IGT
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FLEXIBLE GAME DESIGN DRAWS PLAYERS
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Ahead of the Game
Sustainable practices support long-term success for stakeholders within and beyond the gaming industry
Please click here to read this article In fulfilling our commitment to deliver entertaining
and responsible gaming experiences for players
everywhere, IGT recognizes the importance of
preserving society’s trust. Through the efforts
of IGT employees around the world, we ensure that
sustainable and responsible practices are woven into
the fabric of our day-to-day operations, continuously
reaffirming our social contract to operate while supporting
a stronger future not only for our business and our
customers, but for their players, the industry, and beyond.
IGT recently released its 12th annual Sustainability
Report, “Ahead of the Game,” an externally
audited document that details how IGT integrates
sustainability throughout the organization. The
report provides data and an in-depth look at
IGT’s sustainability strategy, which recognizes the
interests of a broad range of stakeholders, adopts
transparent and accountable practices, and seeks
to manage those practices to minimize potentially negative impacts. Click here to continue reading
and responsible gaming experiences for players
everywhere, IGT recognizes the importance of
preserving society’s trust. Through the efforts
of IGT employees around the world, we ensure that
sustainable and responsible practices are woven into
the fabric of our day-to-day operations, continuously
reaffirming our social contract to operate while supporting
a stronger future not only for our business and our
customers, but for their players, the industry, and beyond.
IGT recently released its 12th annual Sustainability
Report, “Ahead of the Game,” an externally
audited document that details how IGT integrates
sustainability throughout the organization. The
report provides data and an in-depth look at
IGT’s sustainability strategy, which recognizes the
interests of a broad range of stakeholders, adopts
transparent and accountable practices, and seeks
to manage those practices to minimize potentially negative impacts. Click here to continue reading
THE SELF-SERVICE
EVOLUTION
Taking self-service to the next level
doesn’t require revolution or reinvention.
The most financially beneficial
approach applies the full range
of available solutions for optimal
and responsible lottery sales.
Click here to read this article
“Rolling out self-service might seem simple – and we do so much behind the scenes to make it simple for retailers, customers, and players. But there are a lot of different levers to facilitate the optimal, growth-driving solution for a customer and retailer,” says Gina Easley, IGT Senior Manager National Chain Accounts.
More than any one device or feature, what takes self-service to the next level is the partnership between lotteries, retailers, vendors, and the on-site people involved in deploying the right combination of products and services.
“When we started down the path with the world’s largest retailer a few years ago, they agreed to test IGT vending machines in their Neighborhood Markets in Florida,” says Easley.
“It moved the needle – validating the potential. And as a result of that trial, the retailer’s input, and our own R&D, IGT developed the award-winning GameTouch™ 20, a vending machine now being deployed in more than 70% of the retailer’s lottery-selling Supercenters in the U.S.”
IGT will have about 1,300 GameTouch 20 machines installed in Supercenters across 10 states by the end of 2019.
The GameTouch 20 is part of a full range of IGT self-service products to accommodate different retail environments. “But, once you have the right product, a lottery still has to heavily support the retailer to make it successful,” notes Easley. (See following pages.) IGT provided a combination of consultancy
services, retail support, and aggregated data analytics.
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PUBLIC GAMING INTERVIEWS
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Click here to read this article
May/June Public Gaming Magazine
IGT Global Gaming Insights Exchange 2019
Lottery Researchers Share Advances in New Game Studies at 10th Annual Forum
Click here to read this article
March/April Public Gaming Magazine
BEYOND PRINTING
'Maximizing Every Advantage Across the Instant Category'
March/April Public Gaming Magazine
5 Trends Transforming Retail
January/February 2019 Public Gaming Magazine
Lottery Researchers Share Market Insights and New Methodologies in Madrid - IGT's second International Gaming Insights Exchange' Click here to read
November/December 2018 Public Gaming Magazine
Stepping Up To Stay Ahead
Click here to read
To support sustainability within and beyond the gaming industry, IGT is expanding its corporate citizenship to participate in a set of United Nations Sustainable Development Goals.
Here are some of the other ways that IGT has worked to stay ahead of the game and foster sustainability in the past year:
Recognizing We Are Stronger Together IGT values diversity and inclusion, important drivers of innovation and growth. In 2017, we expanded our Executive Diversity & Inclusion Council to meet the evolving needs of our customers, our people, and our communities.
Staying Mindful of Our Resource Use Our teams around the world collaborated to enlarge the scope of the sites included in IGT’s environmental data-collection tool, one of the reasons why IGT has been recognized by the CDP as a leader in addressing climate change.
Supporting Responsible Gaming The collective efforts of the Company’s global Responsible Gaming Working Group made IGT the only vendor with distinct industry certifications for responsible gaming across the Lottery, Digital, and Gaming segments.
Helping to Build A Better Future IGT has made education a top priority in our community support, collaborating with schools and colleges on a wide range of initiatives, including the launch of a Women’s Entrepreneurship Program in Costa Rica in 2017. Through our After School Advantage program, IGT has built more than 300 digital-learning centers since 1999 to support at-risk children in gaining competitive skills.
Ensuring Security & Engaging with Customers to Drive Growth IGT keeps well over 100 billion transactions safe annually with cutting-edge cybersecurity technologies. Through dialogue with customers, we focus our research and development on products and services that engage players and help transform the gaming world.
IGT is committed to helping our customers and communities stay ahead of the game with sustainable practices that reflect our values.”
—Marco Sala, CEO, IGT
To learn more, visit the Global Responsibility section of IGT.com for the full IGT Sustainability Report.
Stepping Up To Stay Ahead
Click here to read
To support sustainability within and beyond the gaming industry, IGT is expanding its corporate citizenship to participate in a set of United Nations Sustainable Development Goals.
Here are some of the other ways that IGT has worked to stay ahead of the game and foster sustainability in the past year:
Recognizing We Are Stronger Together IGT values diversity and inclusion, important drivers of innovation and growth. In 2017, we expanded our Executive Diversity & Inclusion Council to meet the evolving needs of our customers, our people, and our communities.
Staying Mindful of Our Resource Use Our teams around the world collaborated to enlarge the scope of the sites included in IGT’s environmental data-collection tool, one of the reasons why IGT has been recognized by the CDP as a leader in addressing climate change.
Supporting Responsible Gaming The collective efforts of the Company’s global Responsible Gaming Working Group made IGT the only vendor with distinct industry certifications for responsible gaming across the Lottery, Digital, and Gaming segments.
Helping to Build A Better Future IGT has made education a top priority in our community support, collaborating with schools and colleges on a wide range of initiatives, including the launch of a Women’s Entrepreneurship Program in Costa Rica in 2017. Through our After School Advantage program, IGT has built more than 300 digital-learning centers since 1999 to support at-risk children in gaining competitive skills.
Ensuring Security & Engaging with Customers to Drive Growth IGT keeps well over 100 billion transactions safe annually with cutting-edge cybersecurity technologies. Through dialogue with customers, we focus our research and development on products and services that engage players and help transform the gaming world.
IGT is committed to helping our customers and communities stay ahead of the game with sustainable practices that reflect our values.”
—Marco Sala, CEO, IGT
To learn more, visit the Global Responsibility section of IGT.com for the full IGT Sustainability Report.
A View from the Summit: Hot Topics in Lottery at WLS 2018
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September/October 2018 Public Gaming Magazine
Helping Lotteries Transform Play
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May/June 2018 Public Gaming Magazine
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
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