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INFINITE INNOVATION
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Lottery operators can see, for the first time, player-level
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Public Gaming January/February 2022
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BLUE-SKY THINKING New research into player motivations and behaviors forecasts an exciting year ahead for the lottery industry. “Onward and Upward” should be our mantra. MICHELLE CARNEY, IGT VICE PRESIDENT GLOBAL LOTTERY MARKETING Click here to read |
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GET READY FOR THE NEXTWAVEOF PLAYER EXPERIENCES The Players Project. What are the benefits of Cloud Computing for lotteries and players - and is the technology ready for the lottery industry? Lottery customers around the world joined IGT and invited experts from state government and the IT sector to consider these questions in the latest session of IGT's Players Project series. Click here to read |
Public Gaming November/December 2021
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Beyond eInstants: Exploring Digital Draw Games At the mention of iLottery games, it’s often eInstants that first come to mind. But digital draw games and quick-draw games like iKeno and IGT’s hit game CASH POP™ are growth-driving portfolio additions that offer appealing new experiences for players. Click here to read |
The impacts of the pandemic brought with them a new set of opportunities, risks, and consumer expectations.
IGT provides an update on how the company is staying ahead of the challenges and operating responsibly to support customers.
Among other award-winning initiatives, the company’s North American printing facility in Lakeland, Florida, was recognized for the second time with an FTA Sustainability Excellence Award, given to companies that show their commitment to developing sustainable package-printing solutions.
In this and other ways, the Lakeland operation enables lottery customers to participate in a sustainably minded instant-ticket supply chain.
Click here to read
IGT provides an update on how the company is staying ahead of the challenges and operating responsibly to support customers.
Among other award-winning initiatives, the company’s North American printing facility in Lakeland, Florida, was recognized for the second time with an FTA Sustainability Excellence Award, given to companies that show their commitment to developing sustainable package-printing solutions.
In this and other ways, the Lakeland operation enables lottery customers to participate in a sustainably minded instant-ticket supply chain.
Click here to read
IGT’s Srini Nedunuri, Vice President PlayLottery, shares his view on digitizing the lottery player experience.
Would you be surprised to hear that 83% of Americans use their mobile phone as an alarm clock? According to a recent study by Reviews.org, the phone is literally the first item most of the nation reaches for in the morning. Knowing that, it’s easy to envision all the other ways we’ve become reliant on mobile technology. We use our phones not only to wake up but to watch our favorite shows, order food, and purchase items online and at retail. To speed up the purchase transaction at my local coffee shop, I simply tap to pay, and to make things even easier for me, the reward points are automatically applied to my account. Mobile has become so powerful that many of us use it for virtually everything.
Click here to read
Would you be surprised to hear that 83% of Americans use their mobile phone as an alarm clock? According to a recent study by Reviews.org, the phone is literally the first item most of the nation reaches for in the morning. Knowing that, it’s easy to envision all the other ways we’ve become reliant on mobile technology. We use our phones not only to wake up but to watch our favorite shows, order food, and purchase items online and at retail. To speed up the purchase transaction at my local coffee shop, I simply tap to pay, and to make things even easier for me, the reward points are automatically applied to my account. Mobile has become so powerful that many of us use it for virtually everything.
Click here to read
Public Gaming September/October 2021
Click on the photos below to read the articles
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Michigan’s instants business is firing on all cylinders. The Lottery’s commitment to innovate and its collaboration on strategy with longtime partner IGT has produced seven-year, double-digit growth, propelling the state from number 22 to number 7 in U.S. instant sales.
Advancing from number 22 into the top 10 in U.S. per capita instants sales isn’t an easy or common move. Michigan accomplished that feat in the past five years by taking a broad view of its instants business and pursuing improvements on multiple fronts with longtime strategicplanning partner IGT. From instant ticket planning and prize structure optimization to planogram development and changes in launch cadence, the improvements were extensive, but the key to success wasn’t any single initiative. It was all the Lottery’s actions working in concert to drive responsible and sustained growth. Today, Michigan is among the country’s fastest-growing lotteries, with seven years of double-digit instants growth and corresponding growth in gross profits in support of the state’s education programs. |
Public Gaming July/August 2021
PLAYING FAVORITES WHEN BRANDED CONTENT OFFERS A COMPETITIVE EDGE
IGT research from 2020 shows that in North America 55% of slot players and 68% of online slot players who play weekly or more often, also purchase a lottery product in a given week. With the high crossover between lottery and casino, creating content for multiple product verticals helps ensure that operators can offer players more of what they enjoy. With 40 years of experience creating successful games for markets around the globe – from instant scratch tickets and digital instant win games to land-based and online slot content – IGT offers a vast content library that consumers enjoy playing at retail, in casinos, and online. IGT’s game portfolio features both proprietary brands and licensed thirdparty brands, which are leveraged across channels to meet player demand. For example, some of IGT’s proprietary slot brands are available as both retail and digital lottery games. Lotteries can choose from instant tickets, Fast Play, and digital instant wins to allow their players to interact with their favorites across multiple channels.
Public Gaming May/June 2021 Real-Time Partnership & Strategic Planning Position Texas to Maximize Growth Opportunities
Public Gaming March/April 2021
A Welcome Upside for Social Space Retailers
Public Gaming Jan/Feb 2021 Accelerating Into the Future
Public Gaming Nov/Dec 2020 'Fast Forward to the Future' As the industry adapts for a post-pandemic future, IGT is paving the path for success. The company is building on consumer trends and applying research-driven solutions to support lottery customers in the transition to what’s next.
Public Gaming Nov/December 2020 'Staying Ahead of the Game in Extraordinary Times' The release of the 13th annual IGT Sustainability Report continues the company’s longstanding practice of reporting transparently on its efforts to advance the goal of socially responsible corporate citizenship.
Public Gaming Sept/October 2020 INTERVIEW: IGT PlayDigital: Turning Disruption into Opportunity to Enhance the Player Enrico Drago, Senior Vice President, IGT PlayDigital, Sports & Italy Gaming Experience
Public Gaming Sept/Oct 2020 INTERVIEW: IGT DIGGING IN ON DIVERSITY & INCLUSION Kim Barker Lee, IGT Vice President Diversity and Inclusion, and with Donald Redic, IGT Indiana Account Development Manager
Public Gaming July/August 2020 'IGT Leads the Charge in Helping Casinos Redefine Safety and Convenience ' -Post-reopening, cashless and mobile systems technology can advance the player experience
Click here to read
Public Gaming May/June 2020 'Lottery Industry Leaders Share the Vision for the post-coronavirus world' Wendy Montgomery, Senior Vice President of Global Brand, Marketing, and Communications, IGT and Michelle Carney, Vice President North America Lottery Marketing, IGT
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FLEXIBLE GAME DESIGN DRAWS PLAYERS
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Ahead of the Game
Sustainable practices support long-term success for stakeholders within and beyond the gaming industry
Please click here to read this article In fulfilling our commitment to deliver entertaining
and responsible gaming experiences for players
everywhere, IGT recognizes the importance of
preserving society’s trust. Through the efforts
of IGT employees around the world, we ensure that
sustainable and responsible practices are woven into
the fabric of our day-to-day operations, continuously
reaffirming our social contract to operate while supporting
a stronger future not only for our business and our
customers, but for their players, the industry, and beyond.
IGT recently released its 12th annual Sustainability
Report, “Ahead of the Game,” an externally
audited document that details how IGT integrates
sustainability throughout the organization. The
report provides data and an in-depth look at
IGT’s sustainability strategy, which recognizes the
interests of a broad range of stakeholders, adopts
transparent and accountable practices, and seeks
to manage those practices to minimize potentially negative impacts. Click here to continue reading
and responsible gaming experiences for players
everywhere, IGT recognizes the importance of
preserving society’s trust. Through the efforts
of IGT employees around the world, we ensure that
sustainable and responsible practices are woven into
the fabric of our day-to-day operations, continuously
reaffirming our social contract to operate while supporting
a stronger future not only for our business and our
customers, but for their players, the industry, and beyond.
IGT recently released its 12th annual Sustainability
Report, “Ahead of the Game,” an externally
audited document that details how IGT integrates
sustainability throughout the organization. The
report provides data and an in-depth look at
IGT’s sustainability strategy, which recognizes the
interests of a broad range of stakeholders, adopts
transparent and accountable practices, and seeks
to manage those practices to minimize potentially negative impacts. Click here to continue reading
THE SELF-SERVICE
EVOLUTION
Taking self-service to the next level
doesn’t require revolution or reinvention.
The most financially beneficial
approach applies the full range
of available solutions for optimal
and responsible lottery sales.
Click here to read this article
“Rolling out self-service might seem simple – and we do so much behind the scenes to make it simple for retailers, customers, and players. But there are a lot of different levers to facilitate the optimal, growth-driving solution for a customer and retailer,” says Gina Easley, IGT Senior Manager National Chain Accounts.
More than any one device or feature, what takes self-service to the next level is the partnership between lotteries, retailers, vendors, and the on-site people involved in deploying the right combination of products and services.
“When we started down the path with the world’s largest retailer a few years ago, they agreed to test IGT vending machines in their Neighborhood Markets in Florida,” says Easley.
“It moved the needle – validating the potential. And as a result of that trial, the retailer’s input, and our own R&D, IGT developed the award-winning GameTouch™ 20, a vending machine now being deployed in more than 70% of the retailer’s lottery-selling Supercenters in the U.S.”
IGT will have about 1,300 GameTouch 20 machines installed in Supercenters across 10 states by the end of 2019.
The GameTouch 20 is part of a full range of IGT self-service products to accommodate different retail environments. “But, once you have the right product, a lottery still has to heavily support the retailer to make it successful,” notes Easley. (See following pages.) IGT provided a combination of consultancy
services, retail support, and aggregated data analytics.
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PUBLIC GAMING INTERVIEWS
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Click here to read this article
May/June Public Gaming Magazine
IGT Global Gaming Insights Exchange 2019
Lottery Researchers Share Advances in New Game Studies at 10th Annual Forum
Click here to read this article
March/April Public Gaming Magazine
BEYOND PRINTING
'Maximizing Every Advantage Across the Instant Category'
March/April Public Gaming Magazine
5 Trends Transforming Retail
January/February 2019 Public Gaming Magazine
Lottery Researchers Share Market Insights and New Methodologies in Madrid - IGT's second International Gaming Insights Exchange' Click here to read
November/December 2018 Public Gaming Magazine
Stepping Up To Stay Ahead
Click here to read
To support sustainability within and beyond the gaming industry, IGT is expanding its corporate citizenship to participate in a set of United Nations Sustainable Development Goals.
Here are some of the other ways that IGT has worked to stay ahead of the game and foster sustainability in the past year:
Recognizing We Are Stronger Together IGT values diversity and inclusion, important drivers of innovation and growth. In 2017, we expanded our Executive Diversity & Inclusion Council to meet the evolving needs of our customers, our people, and our communities.
Staying Mindful of Our Resource Use Our teams around the world collaborated to enlarge the scope of the sites included in IGT’s environmental data-collection tool, one of the reasons why IGT has been recognized by the CDP as a leader in addressing climate change.
Supporting Responsible Gaming The collective efforts of the Company’s global Responsible Gaming Working Group made IGT the only vendor with distinct industry certifications for responsible gaming across the Lottery, Digital, and Gaming segments.
Helping to Build A Better Future IGT has made education a top priority in our community support, collaborating with schools and colleges on a wide range of initiatives, including the launch of a Women’s Entrepreneurship Program in Costa Rica in 2017. Through our After School Advantage program, IGT has built more than 300 digital-learning centers since 1999 to support at-risk children in gaining competitive skills.
Ensuring Security & Engaging with Customers to Drive Growth IGT keeps well over 100 billion transactions safe annually with cutting-edge cybersecurity technologies. Through dialogue with customers, we focus our research and development on products and services that engage players and help transform the gaming world.
IGT is committed to helping our customers and communities stay ahead of the game with sustainable practices that reflect our values.”
—Marco Sala, CEO, IGT
To learn more, visit the Global Responsibility section of IGT.com for the full IGT Sustainability Report.
Stepping Up To Stay Ahead
Click here to read
To support sustainability within and beyond the gaming industry, IGT is expanding its corporate citizenship to participate in a set of United Nations Sustainable Development Goals.
Here are some of the other ways that IGT has worked to stay ahead of the game and foster sustainability in the past year:
Recognizing We Are Stronger Together IGT values diversity and inclusion, important drivers of innovation and growth. In 2017, we expanded our Executive Diversity & Inclusion Council to meet the evolving needs of our customers, our people, and our communities.
Staying Mindful of Our Resource Use Our teams around the world collaborated to enlarge the scope of the sites included in IGT’s environmental data-collection tool, one of the reasons why IGT has been recognized by the CDP as a leader in addressing climate change.
Supporting Responsible Gaming The collective efforts of the Company’s global Responsible Gaming Working Group made IGT the only vendor with distinct industry certifications for responsible gaming across the Lottery, Digital, and Gaming segments.
Helping to Build A Better Future IGT has made education a top priority in our community support, collaborating with schools and colleges on a wide range of initiatives, including the launch of a Women’s Entrepreneurship Program in Costa Rica in 2017. Through our After School Advantage program, IGT has built more than 300 digital-learning centers since 1999 to support at-risk children in gaining competitive skills.
Ensuring Security & Engaging with Customers to Drive Growth IGT keeps well over 100 billion transactions safe annually with cutting-edge cybersecurity technologies. Through dialogue with customers, we focus our research and development on products and services that engage players and help transform the gaming world.
IGT is committed to helping our customers and communities stay ahead of the game with sustainable practices that reflect our values.”
—Marco Sala, CEO, IGT
To learn more, visit the Global Responsibility section of IGT.com for the full IGT Sustainability Report.
A View from the Summit: Hot Topics in Lottery at WLS 2018
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September/October 2018 Public Gaming Magazine
Helping Lotteries Transform Play
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May/June 2018 Public Gaming Magazine
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
TAKING CARE OF BIZNESS - Click here to read this article
Several years ago, as our team was setting out to develop a more effective way to communicate and share data with the lottery retailer network we managed, we recognized that we could expand our vision. Not only could we bring vital information, training, and inventory management tools to retailers’ fingertips, we could offer lotteries something that wasn’t available in the industry: a full set of business intelligence tools that provide all lottery stakeholders with a range of solutions to identify growth opportunities, support execution, and save time and resources across all lottery touch points. From experience in Illinois, Indiana, and New Jersey, and as part of a larger team that manages lotteries in jurisdictions around the globe, we saw from an operator perspective that the available tools didn’t always alleviate the pain points associated with the lottery category. Since that time, IGT has fulfilled the original vision with a synchronized suite of nimble, user-friendly applications that lottery employees, sales staffs, and retailers can deploy to inform smarter, fact-based decisions and propel the actions that drive sales. These state-of-the-art applications – or BizApps – were shaped and are continually refined with extensive input from customers, retailers, sales reps, focus groups, user studies, and IGT’s lottery operational teams, who know the ins and outs of performance analytics, sales-force and retailer-network management, and the challenges faced by a telesales team aiming to drive same store sales. In a first for the industry, lotteries can now choose from a coordinated suite of smart and open business intelligence tools to manage the activities that drive growth.
By Kasia Cahill, Senior Director, Lottery Applications, IGT, and Beverly Herter, Director, Product Content Strategy, IGT
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