Scientific Games is a leading innovator in the global lottery and regulated gaming industries. Beginning with the breakthrough technology that launched the world's very first secure instant lottery game in 1974, the company has continued to advance the games, technology, programs, marketing research and security that have been a driving force behind the success of more than 300 customers on six continents over the last 40 years.
Public Gaming Magazine September/October 2018
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With technology powering the new products and
channels launched by lotteries this year across North
America, what’s on the minds of most when it comes
to systems technology? Well, for one: It’s not your
grandfather’s system any more.
Players are changing, game entertainment is evolving,
and lotteries are on the lookout for technology
that enhances the consumer’s experience, retailer
operations and data security. They’re also keenly
focused on the ability to bring new products – in some
instances, from multiple different vendors – to market
as quickly as possible to ensure relevance.
“We’re living in a world where integration is driving the
player experience, and open architecture is a mandatory
requirement” says Walt Eisele, CTO, Lottery for
Scientific Games. “Lotteries are charged with maximizing revenues, and to do that they are going to have to bring the best, most relevant
game entertainment available to their players, and bring it to
them in a seamless, cohesive way no matter which vendor
supplies the content or the enabling platform.”
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Building upon years of instant game innovation, strategic portfolio management and advanced predictive ordering technologies, the Florida Lottery and Scientific Games are riding the crest of success in a seventh straight year of record-breaking sales for fiscal year 2018.
Performing well beyond the U.S. lottery industry in fiscal year 2018, the Florida Lottery experienced a 9.8 percent increase in sales of $2 instant games, a 19.5 percent increase in sales of $5 instant games, and a 25.5 percent increase in sales of $10 instant games. Scientific Games provides 95 percent of the Florida Lottery’s instant games, and the Lottery participates in Scientific Games’ Enhanced Partnership (SGEP). SGEP is a full-category management program covering every aspect of the instant game life cycle starting with insights and including instant product development and management, advanced logistics, retail optimization and interactive integration. The company serves more than 13,000 Florida Lottery retailers from its instant game facility in Orlando. The high-tech operation launched in 1997. And the partnership has driven success.
Public Gaming Magazine July/August 2018
BILLION DOLLAR CHALLENGE
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In a U.S. state whose history and landmarks are an enduring symbol of American freedom, innovation and firsts continue for one of the nation’s highest performing and most technologically innovative lotteries.
Earlier this summer, just months after the Commonwealth of Pennsylvania’s 2017 legislation cleared the way for monitor games,iLottery, iGaming, fantasy sports and sports betting in the state, the Pennsylvania Lottery moved forward with new sales channels and new products as part of its modernization initiative to generate funding to benefit older Pennsylvanians.
Living up to its highly respected reputation as a technology pioneer, in just a few short months the Pennsylvania Lottery and its longtime technology provider, Scientific Games,launched Keno, iLottery online/mobile games and coming soon…virtual sports.Keno – A Fast, Fun Addition
Legend has it that the game of Keno originated many centuries ago in China, saved an ancient city, and its widespread popularity helped build the Great Wall of China.
Today, although Keno is played in many different ways, the basic game hasn’t changed. Players choose numbers ranging from 1 through 80, and 20 numbers are randomly drawn.Keno is offered by lotteries around the world, including 19 U.S. lotteries.
In May, the Pennsylvania Lottery announced “Keno – It’s Here!” The fast-paced game gives players a chance to win $100,000 or more. Drawings are held every four minutes and can be watched on TV monitors at select Pennsylvania Lottery retailers, or viewed online.“Keno is part of our continuing effort to modernize our business and grow new revenues to benefit older Pennsylvanians,”says Pennsylvania Lottery Executive Director Drew Svitko. “We’re excited that our players have welcomed the game in such an enthusiastic way.