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Scientific Games is a leading innovator in the global lottery and regulated gaming industries. Beginning with the breakthrough technology that launched the world's very first secure instant lottery game in 1974, the company has continued to advance the games, technology, programs, marketing research and security that have been a driving force behind the success of more than 300 customers on six continents over the last 40 years.
scientificgames.com

Public Gaming Magazine September/October 2018

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Getting to the Core of Integrated Systems Technology

CLICK HERE TO READ THIS ARTICLE
With technology powering the new products and
channels launched by lotteries this year across North
America, what’s on the minds of most when it comes
to systems technology? Well, for one: It’s not your
grandfather’s system any more.
Players are changing, game entertainment is evolving,
and lotteries are on the lookout for technology
that enhances the consumer’s experience, retailer
operations and data security. They’re also keenly
focused on the ability to bring new products – in some
instances, from multiple different vendors – to market
as quickly as possible to ensure relevance.
“We’re living in a world where integration is driving the
player experience, and open architecture is a mandatory
requirement” says Walt Eisele, CTO, Lottery for
Scientific Games. “Lotteries are charged with maximizing revenues, and to do that they are going to have to bring the best, most relevant
game entertainment available to their players, and bring it to
them in a seamless, cohesive way no matter which vendor
supplies the content or the enabling platform.”

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​Seven Straight Years of Record-breaking Sales for the Florida Lottery

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CLICK HERE to read this article 
Building upon years of instant game innovation, strategic portfolio management and advanced predictive ordering technologies, the Florida Lottery and Scientific Games are riding the crest of success in a seventh straight year of record-breaking sales for fiscal year 2018.
Performing well beyond the U.S. lottery industry in fiscal year 2018, the Florida Lottery experienced a 9.8 percent increase in sales of $2 instant games, a 19.5 percent increase in sales of $5 instant games, and a 25.5 percent increase in sales of $10 instant games. Scientific Games provides 95 percent of the Florida Lottery’s instant games, and the Lottery participates in Scientific Games’ Enhanced Partnership (SGEP). SGEP is a full-category management program covering every aspect of the instant game life cycle starting with insights and including instant product development and management, advanced logistics, retail optimization and interactive integration. The company serves more than 13,000 Florida Lottery retailers from its instant game facility in Orlando. The high-tech operation launched in 1997. And the partnership has driven success.
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Public Gaming Magazine July/August 2018

10   Things U.S. Lotteries Need to Know about  iLOTTERY-  Click here to read


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BILLION DOLLAR CHALLENGE  
WILLY WONKA GOLDEN TICKET™

It was an experience never to be forgotten! In spring 2018, more than 100 lucky lottery winners from 10 U.S. states converged on Las Vegas for the once-in a-lifetime chance to win up to $1 billion at the BILLION DOLLAR CHALLENGE™ Event hosted by Scientific Games.

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​Celebrating the Spirit of Innovation in Pennsylvania

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CLICK Here to read this article
​In a U.S. state whose history and landmarks are an enduring symbol of American freedom, innovation and firsts continue for one of the nation’s highest performing and most technologically innovative lotteries.
Earlier this summer, just months after the Commonwealth of Pennsylvania’s 2017 legislation cleared the way for monitor games,iLottery, iGaming, fantasy sports and sports betting in the state, the Pennsylvania Lottery moved forward with new sales channels and new products as part of its modernization initiative to generate funding to benefit older Pennsylvanians.
Living up to its highly respected reputation as a technology pioneer, in just a few short months the Pennsylvania Lottery and its longtime technology provider, Scientific Games,launched Keno, iLottery online/mobile games and coming soon…virtual sports.Keno – A Fast, Fun Addition
Legend has it that the game of Keno originated many centuries ago in China, saved an ancient city, and its widespread popularity helped build the Great Wall of China.
Today, although Keno is played in many different ways, the basic game hasn’t changed. Players choose numbers ranging from 1 through 80, and 20 numbers are randomly drawn.Keno is offered by lotteries around the world, including 19 U.S. lotteries.
In May, the Pennsylvania Lottery announced “Keno – It’s Here!” The fast-paced game gives players a chance to win $100,000 or more. Drawings are held every four minutes and can be watched on TV monitors at select Pennsylvania Lottery retailers, or viewed online.“Keno is part of our continuing effort to modernize our business and grow new revenues to benefit older Pennsylvanians,”says Pennsylvania Lottery Executive Director Drew Svitko. “We’re excited that our players have welcomed the game in such an enthusiastic way.

May/June 2018:
PUBLIC GAMING INTERVIEWS:
​Kevin Anderson  Vice President International Business Development, EMEA Scientific Games Corporation   -Optimizing Instants in the Digital Age

May/June 2018:
Bringing the entertainment of world class lottery games to the Republic of Kazakhstan
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By Scientific Games

​March/April 2018:
10 Things Lotteries Need to Know about Sports Betting
By Scientific Games

January/February 2018:
PUBLIC GAMING INTERVIEWS
Pat McHugh, Senior Vice President,  Global Lottery Systems, Scientific Games​

By Scientific Games

January/February 2017:
Lottery Party of the Year
By Scientific Games


May/June 2016:
Scientific Games' Empower 2016 Customer Conference Draws 750 and Showcases Customer-Driven Innovation for Lotteries
By Scientific Games

May/June 2016:
Where Science Meets the Art of Interactive: Insight, innovation lead to a portfolio of lottery digital solutions.
By Scientific Games

March/April  2016:
The Science of Instant Products: Exploring the technology, philosphy and partnerships behind $1 billion in U.S. instant product growth last year.
By Scientific Games

January/February  2016:
Insights Into Systems Technology: Consumers leading the way to convergence.
By Scientific Games


November/December  2015:
The (N)ever Changing Conversation
By Jennifer Welshons, Vice President, Lottery Insights, Scientific Games

March/April  2015:
Scientific Games: A Winner for Lotteries & Retailers. Driving incremental sales for three U.S. lotteries.
By Scientific Games


November/December  2014:
Hitting the Jackpot: Retailers who feel lucky with lottery can get past long lines, skimpy commissions.
By Kelly Kurt

July/August  2014:
Using Technology Now: Ways to engage players, expand lottery marketing reach and drive sales today.
By Scientific Games


July/August  2013:
Playing to Win with Cooperative Services Programs
By Scientific Games


October  2011:
MDI Unveils the Next Generation in 2nd Chance Play
By MDI

May/June 2011:
Lottery Internet Sales: The untapped potential for Europe
By Scientific Games


November 2010:
Rewards Programs: Positioning lottery web sites for prolonged player engagement.
By Jennifere Kimble, Sales & Marketing Communications Manager, Scientific Games

September 2010:
Energize Your Retailers: The case for a best practices approach to mobilize retail sales.
By Greg Houston, Principal, DeanHouston, Inc.; Consultant to Scientific Games

May/June 2010:
Follow the Leaders: As consumer shopping behavior shifts, leading companies adapt to new marketplace reality.
By Scientific Games


February 2006:
R&D Compensation = Lottery Growth
By Steve Saferin, President, Scientific Games Ventures


November 2005:
A Common Mission: Renenue Growth
By Lorne Weil, Chairman & CEO of Scientific Games

June 2005:
Creating Our Future: New Distribution Channels  (Part III)
By Steve Saferin, President, Scientific Games Ventures

May 2005:
Creating Our Future: Improving and Enhancing Distribution  (Part II)
By Steve Saferin, President, Scientific Games Ventures

May 2005:
Building a Better Gaming Machine Program
By Scientific Games

April 2005:
Creating Our Future: Development of New Content  (Part I)
By Steve Saferin, President, Scientific Games Ventures


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© Public Gaming International Magazine
Published six times a year and distributed to readers all around the world. Electronic version is e-mailed and is also available on our news website: PUBLICGAMING.COM
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