Ulli Appelbaum

Brand Consultant—First the Trousers then the Shoes
first-the-trousers.com

July/August  2016:
Corporate Culture: The Last Untapped Strategic Asset of Your Organization.
By Ulli Appelbaum

March/April  2016:
The 10 Habits of Highly Effective Millennial Marketers. (Based on the analysis of 100 case studies.)
By Ulli Appelbaum

January/February  2016:
Three (Un) Conventional Strategies to Stimulate Sales of Lottery Tickets.
By Ulli Appelbaum

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November/December  2015:
Embracing the Essence of Lottery: Inspired by the true story about the birth of "Baby Carrots"
By Ulli Appelbaum

September/October  2015:
Three Pathways to Growth in the Lottery Category
By Ulli Appelbaum