Guest Columnists

March/April 2016:
How to Market to People Not Like You
By Kelly McDonald, President, McDonald Marketing

January/February 2016:
Debunking Myths about Internet Gambling: Unfounded fears about money laundering, terrorism funding, and crime.
By Michelle Minton, Competitive Enterprise Institute

March/April 2014:
Lottery as Both a Public Trust and Market-Driven Business
By Tom Jurkovich, Vice President, Corporate Affairs, Tennessee Education Lottery

September/October 2013:
Let's Stop Telling People What to Do
By Mike Bosworth,  Mike Bosworth Leadership

May/June 2013:
Building Trust During Times of Crisis
By Dr. Daniel Diermeier,  IBM Professor of Regulation and Competitive Practice, Kellogg School of Management, Northwestern University

September 2012:
De-Constructing and Re-Building the Lottery Model
By Marc Frederix, Director marketing, Sponsoring & External Communication, Belgium National Lottery

October 2011:
SSAE 16 Replacing SAS 70: Advantage to the Lottery Industry
By Neil S. Gonsalves, Director, A-lign CPA's, LLC

November 2010:
Just Because it Looks Like a Duck … Cross Sell Lessons in Branding
By Ed Kully, President of Crestwood Partners

May/June 2010:
Illinois Takes First Step Towards Outsourcing he Management of the State Lottery
By Elizabeth Corey,  Partner, Law Firm of Foley & Lardner, LLP

May/June 2010:
Creating a Truly Entertaining Lottery Playing Experience
By Marc McDermott, Technical Director, Gaming Standards Association (GSA)

May/June 2010:
2nd Chance Games that are 2nd to None
By Roy Weiss, Executive Vice President, MGT Lottery Technology

January 2010:
Lotoclic: A Source of Interesting Findings
By Carole Pinsonneault, Ingenio

January 2010:
A Lesson from Facebook: Multi-Player Games
By Roy Weiss, Executive Vice President, MGT Lottery Technology